All Episodes
Displaying 1 - 20 of 75 in total
Is the future of social media decentralization?
Today, Mackenzie and Ben discuss the rapidly changing landscape of social media, focusing on the potential ban of TikTok and the implications for users and platforms l...
How to Use Trial Reels to Grow on Instagram
This week, Mackenzie and Ben discuss the new Instagram feature—Trial Reels. They explain why they think Trial Reels are a great new addition to Instagram and how they ...
What the future of AI and social media will look like
This week, Mackenzie and Ben discuss the latest updates in social media, focusing on Facebook's redesign aimed at attracting Gen Z, the announcements from Meta Connect...
Why messaging your customers is key to selling on social media
This week, Mackenzie and Ben delve into the latest developments in the social media landscape, and the importance of messaging across platforms! They discuss the futur...
The Power of Customer Personas in Marketing
Today, Mackenzie and Ben discuss the importance of customer personas in marketing. They emphasize the need to understand who your ideal customer is and how to speak di...
The Instagram updates you need to know about
Today, Mackenzie and Ben discuss various topics, including the changes to Instagram's metrics, the evolving personas of tech CEOs, and the rise of AI in customer servi...
TikTok's Newest Hack to Finding Viral Trends
In this episode, Mack and Ben discuss the latest social media news, including TikTok's new feature that allows users to find songs by singing or humming them, Instagra...
TikTok's new app is here and the new AI tool we're currently loving
Today, Mackenzie and Ben talk all about TikTok's latest app, Whee, and why in the world we need a new app. Plus, new Instagram and Threads updates are here, a new AI a...
Why Meta's new verification is good for businesses
This week, Mackenzie and Ben talk all about Meta's new verification program! They discuss the different packages offered, price points, and the impact on small creator...
Instagram's new algorithm updates will majorly help small creators
This week, Mackenzie and Ben discuss the recent updates to the Instagram algorithm and how it prioritizes original content. They highlight the importance of creating u...
TikTok Notes is here ... and it's not that good
This week, Mackenzie and Ben catch up on all the latest social media news. From TikTok getting banned to Meta AI to TikTok Notes. Ben gives a preview of TikTok Notes a...
Why Florida has banned social media for teens
This week, Mackenzie and Ben talk about the latest social media news, like Florida banning social media for anyone under the age of 16, Instagram hiding content from i...
The real reason behind the TikTok Ban
This week, Mackenzie and Ben talk all about the TikTok Ban, what the bill actually means, what will happen if the TikTok ban gets passed, and the real reason behind th...
How to sell on TikTok Shop effectively with TikTok Shop Expert Connor Lee
This week, Mackenzie is joined by TikTok Shop expert Connor Lee from EK Creative. They spoke all about how to create a TikTok Shop, why TikTok Shop is so effective in ...
What is the future of social media with AI?
This week, Mackenzie and Ben talk all about the brand-new partnership between Google and Reddit, the future of AI in social media, the brand-new features Instagram jus...
Why you need to repurpose your content in 2024
Follow Ben on Instagram: @benleavitt_Follow Mackenzie on Instagram: @kenzieanntaylorListen to Call Her Creator's episode on Social Media Tools to Streamline Your Busin...
Everything you need to know to grow on YouTube
This week, Mackenzie and Ben talk all about what the Head of YouTube has said about the future of YouTube in 2024—from Shorts to long-form video to AI, this is what yo...
The 2024 social media trends to watch out for
This week, Ben and Mackenzie have a little catch-up on all the 2024 social media news that has come out since the holidays. They talk all about X, Facebook and Instagr...
What brands can learn about marketing from Taylor Swift
This week, Mackenzie and Ben talk all about Taylor Swift's marketing abilities. The queen of rebrands and making her fans desperate for anything she releases, they tal...
How does Gen Z really feel about marketing and social media
This week, Ben brings on his sister, Abbie! As a young TikTok creator, she talks us through how she likes to be marketed to as a Gen Z-er, how she consumes social medi...