All Episodes
Displaying episodes 1 - 30 of 64 in total
Why Florida has banned social media for teens
This week, Mackenzie and Ben talk about the latest social media news, like Florida banning social media for anyone under the age of 16, Instagram hiding content from i...
The real reason behind the TikTok Ban
This week, Mackenzie and Ben talk all about the TikTok Ban, what the bill actually means, what will happen if the TikTok ban gets passed, and the real reason behind th...
How to sell on TikTok Shop effectively with TikTok Shop Expert Connor Lee
This week, Mackenzie is joined by TikTok Shop expert Connor Lee from EK Creative. They spoke all about how to create a TikTok Shop, why TikTok Shop is so effective in ...
What is the future of social media with AI?
This week, Mackenzie and Ben talk all about the brand-new partnership between Google and Reddit, the future of AI in social media, the brand-new features Instagram jus...
Why you need to repurpose your content in 2024
Follow Ben on Instagram: @benleavitt_Follow Mackenzie on Instagram: @kenzieanntaylorListen to Call Her Creator's episode on Social Media Tools to Streamline Your Busin...
Everything you need to know to grow on YouTube
This week, Mackenzie and Ben talk all about what the Head of YouTube has said about the future of YouTube in 2024—from Shorts to long-form video to AI, this is what yo...
The 2024 social media trends to watch out for
This week, Ben and Mackenzie have a little catch-up on all the 2024 social media news that has come out since the holidays. They talk all about X, Facebook and Instagr...
What brands can learn about marketing from Taylor Swift
This week, Mackenzie and Ben talk all about Taylor Swift's marketing abilities. The queen of rebrands and making her fans desperate for anything she releases, they tal...
How does Gen Z really feel about marketing and social media
This week, Ben brings on his sister, Abbie! As a young TikTok creator, she talks us through how she likes to be marketed to as a Gen Z-er, how she consumes social medi...
X is becoming a dating website?
This week, Mackenzie and Ben have a major catch-up and talk about all the things they missed in social media. From X becoming a dating website to all the new features ...
How to start your own digital business with Crystal Witter
This week, Mackenzie speaks with Crystal Witter of Small Business Mentor all about how to start your own digital business. They speak all about how to effectively mark...
How to perfect your brand strategy with Mike Lawson
This week, Mackenzie speaks with Mike Lawson, brand strategist and owner of marketing agency Brainstorm Africa. They speak all about how to perfect your brand strategy...
Will X really become the Everything App?
This week, Mackenzie and Ben have a major catch-up and talk about all the things they missed in social media. From X becoming the Everything App to TikTok and Google j...
How to make viral short-form videos with Wave Wyld
This week, Mackenzie speaks to Wave Wyld, TikTok and social video expert, on how to create viral short-form videos. She also gives tips and tricks on how to quickly ma...
Social media platforms are blocking news in Canada
This week, Ben explains to Mackenzie the new law passed in Canada that is affecting social media and the way news gets shared online ... and it doesn't sound great. Fo...
Building a Viral Brand on Social Media with Delhicious Body
Zara, founder of Delhicious Body, comes on the body to discuss all about her brand, how they got started, how social media helped the brand go viral, and the lessons s...
How storytelling can turn you into a better marketer
This week, Ben interviews Mackenzie! Mackenzie talks about how she got started in her role as a social media and marketing manager, the different avenues that got her ...
Why you need a social media strategy ASAP with The Social Shells
Mackenzie is joined by Nadine from The Social Shells to talk about how to get started as a freelance social media and why it's incredibly important to have a social me...
Why you don't need a degree to work in digital marketing
This week, Mackenzie interviews Ben! Ben talks all about how he got started in digital marketing, how he got his first clients, what his first job in social media was ...
How to perfect your Instagram growth strategy with Marketing Harry
Mackenzie is joined by Hrabren from Marketing Harry to talk all about growth strategy for brands and how to grow your account on Instagram. He gives his top insights i...
Instagram finally explains how the Instagram algorithm really works
This week, Mackenzie and Ben discuss the latest video Adam Mosseri, Head of Instagram, dropped on his personal IG—how ranking and the Instagram algorithm actually work...
Networking and the importance of women in marketing with Olivia from Girls in Marketing
Mackenzie is joined by Olivia, the founder of Girls in Marketing to talk all about how to network when it comes to getting into the marketing space, why more women nee...
How to embrace AI working in social media
This week, Mackenzie and Ben discuss how social media platforms keep releasing new AI tools to make our lives easier. Or so they claim. They talk about what tools you ...
Why is everyone wanting a Bluesky invite?
This week Mackenzie and lovely, lovely Ben are discussing if Bluesky Social is a threat to Twitter, TikTok launching some vital features and are Facebook pages back. F...
The end of free social media is here
With more social media apps adding premium subscription plans, is this the end of free social media as we know it? We also talk about the future of TikTok, given that ...
The power of UGC content with Mike Rama of Brands Meet Creators
Mackenzie is joined by Mike Rama of Brands Meet Creators to talk all about user-generated content (UGC content). Mike gives his top tips for both brands and creators w...
How to run an effective social media audit
Mackenzie and Ben discuss every social media manager's nightmare: The social media audit. They talk through why it's so important to audit your social media accounts, ...
Is this actually the end of TikTok?
Mackenzie and Ben talk all about the latest social media news happening in the world this week, including everything that is happening over at TikTok. Is the end of Ti...
Nailing your call to action with Katelyn Rhoades of Social Marketing Queen
Mackenzie is joined by Katelyn Rhoades of Social Marketing Queen and Enfluence Marketing to talk all about how to nail your call-to-action when it comes to your social...
How AI is taking over the world of social media
Mackenzie and Ben talk all about AI and AI when it comes to social media. It seems like AI is everywhere at the moment and social media companies are joining the space...