Talk Social To Me

mack:
Hello, Ben, how are you today?

ben_leavitt:
I'm pace. How are you? Mackenzie

mack:
I'm pretty good. I was right about something that you helped me out with before Before this episode.

ben_leavitt:
Being right is always good. Ah know, it's especialy in our space like we deal with a lot of people. That like, if you don't know how to follow the numbers, it can be construed in many different ways, so

mack:
Yeah,

ben_leavitt:
I'm

mack:
just

ben_leavitt:
happy

mack:
to

ben_leavitt:
you

mack:
give

ben_leavitt:
were right

mack:
some. Yeah, just to give some light context to people. I discovered I was looking at somebody's account and I was more than sure that they had bought followers and I had Benny Boy look at it with me because he can definitely tell, and we found out that I was correct and I love being right and knowing what people buy stuff that they shouldn't be buying.

ben_leavitt:
Uneersenand. I love being able to find them like I am.

mack:
Uh,

ben_leavitt:
I'm a social media

mack:
uh,

ben_leavitt:
slit through and through like. I understand how this stuff works so well that I know what

mack:
Yeah,

ben_leavitt:
you did

mack:
I know what you did last summer.

ben_leavitt:
Exactly and she was. They were exposed.

mack:
They were exposed. I, just if you're listening to this and you think, Oh, a perfect strategy for me to like if you're a social media manager or you are a free lancer or anything like that, and you're trying to get your client numbers and followers don't buy them. Just don't do it.

ben_leavitt:
I don't know if people realize how bad that is for your account, because all the platforms are at a point where they can track this stuff And so they know what's authentic and what's in authentic. So if you buy these followers, it's literally a death sentence for your account,

mack:
Yeah,

ben_leavitt:
and I know people are so fixed on the social proof, but it's literally putting your account in a coffin. Your reach is done. So if you care about your brand at all, do not do it. And if you're an agent or selling this service like you, make it so much harder for people that do it reputably So

mack:
Correct.

ben_leavitt:
screw

mack:
yeah,

ben_leavitt:
you, Oh,

mack:
It's just and then you also run into the issue with. Yes, you're buying those followers. Yes, you get a certain amount of like on your photos, but your engagement is going to be so down. Nobody's liking. Actulythose followers that you bought are actually engaging with that content which triggers to Instagram. Hey, you know what? this content probably isn't good, so we're not going to show it to anybody.

ben_leavitt:
You reach will just dwindle and dwindle until it's almost nothing and you're just completely wasting your own time. And we were taking about this before. but brand content has never been more difficult. Unfortunate, there's a lot more you have

mack:
Yeah,

ben_leavitt:
to do because there's just so much more competition fighting for people's attention. So if you want to show up on social the right way, it's either effort or don't do it as much.

mack:
Uh,

ben_leavitt:
because like realistically, youre just posting random photos. There's no reason to follow it. You can't expect the number you got to have one to go with

mack:
One

ben_leavitt:
the

mack:
of

ben_leavitt:
other.

mack:
the other yeh, exactly. yeah. Yeah. Well, going into all that, let's just go straight into flix tips. flix tips. Oh, I don't know that was.

ben_leavitt:
That was a little additional nice.

mack:
Yeah.

ben_leavitt:
That was like those one producer tags. You know what I mean,

mack:
Yeah,

ben_leavitt:
we

mack:
there you

ben_leavitt:
like

mack:
go.

ben_leavitt:
there you go. but today's flix tip is very connected to the shout out that we're goin have at the end, So

mack:
Amazing.

ben_leavitt:
you got to stick around, but it's to leverage whatever platform you have the most unique advantage on. and so a lot of people think. Oh, I have to be on Tik Tok, or I have to be on Youtube. But if you hate video through and through, that's going to be so much harder for you to break through and say you love writing, Then go to a platform where you can leverage writing and make that your unique advantage, because usually it takes a ton of concentrated effort on one platform to really get some leverage and momentum, And then you could potentially reinvest into making winds happen in other places, but you want to make that as easy as possible and as likely as possible by going where there's the least resistance for you to create the best content.

mack:
Oh, I love that. I haven't even thought about that because I know there's tons of people that follow us that think. Oh, I, even though I'm a writer, copy writer or anything like that, I have to be making reels, I have to be putting myself in front of these reels or front of these tiktoks, and that's such a good point. Just utilize what you're good at and stick to those spaces and then you can branch out from there.

ben_leavitt:
One thousand per cent. That gives you super power. But to honestly in the traffic you acquire from that, Even if it's slower, it'll probably be way more concentrated, meaning your engagement will be way higher, and you'll actually get a lot more business from it. So too many people are chasing virality, But think about what virality is. For anything to go viral, it has to only be surface level, because if it goes over people's heads, it can't go viral. So your

mack:
Yeah,

ben_leavitt:
ideal customer is like, wildly unlikely to really resonate with you. Because of a vial piece of content. They may find you, and eventually you consume Content. But it's not the blind all and for business purposes, it's actually often not going to bring you a ton of a business,

mack:
Yeah, because if you're showing up at places that you really don't want to be showing up at, and I know I've I did that on Tiktok for a while where I'm like. I feel like I want to do this and then my content just wasn't good, because I'm not that type of person. and when I started switching over to doing more stuff on Twitter when I've been doing stuff on, I'm trying to bring my own blog back

ben_leavitt:
Nice,

mack:
and staying in those spaces. I realize I get a lot more engagement because that's what I like to do. That's where To show up at. So that's a great tip.

ben_leavitt:
And just to put a bow on this. If you look at anyone who has had crazy levels of success on social, it's because they quadroopled down on one area where that exact thing took place. It's where their unique advantage took pay. So you look at people that are huge everywhere That that almost never happens from being everywhere all at once. It usually comes from owning one platform like crazy, getting to a point where you are just had a critical mass where you can then invest to show up the right way on other places.

mack:
Yeh done. love it. Um. Well today, what we're going to be talking about is maybe a little kind of connected to all of this. I'm just going to try to figure out a connection. Um, we're going to be talking about A. I, and I know we talked about chat g, P. T before, but this is going to be a I in social media spaces, Because obviously that is the word of the moment. and if you're trying to figure out how to use a I. A, I can be a great tool for you to Show up in multiple different places. There you go. I made that connection.

ben_leavitt:
Bum

mack:
There, S the

ben_leavitt:
smooth.

mack:
connection for you. Thank you. I had to get there somewhere, but there are a ton of people, especially social media, as that are really sticking to the a space and wanting to basically double down on a I. and one of those people is our lovely lovely friend, Mark Eckerburg. This week he announced Over on Facebook that they are now Meta, And if you don't now what meta is? you've been living under a rock. but Meta is basically Facebook. What's up and Instagram, and they are going to be focusing on generative Ai to turbo charge our work in this area. Um, So basically Mark, Zack's little post said and was going to try to do a voice for him, but I don't want to be mean.

ben_leavitt:
I kind of want to hear that now.

mack:
I was going to try to do a robot voice because he looks like a rope.

ben_leavitt:
Yeah, I was going to go that route too, If I ever do the zuckimpression.

mack:
Um, but he says we're starting by pulling together a lot of the teams working on generative Ai across the company into one group, focused on building delightful experiences around this technology into all of our different products In the short term, will focus on building creative and expressive tools Over the long term, will focus on developing a person as that can help people in a variety of ways. We're exploring experiences with text like Chat and Whatstep and Messenger with images like Creative Instagram filters and add for Ma, And with video and multi modil modil, multi mortal experiences, we have a lot of foundational work to do before getting to the really futuristic experiences, but I'm excited about all the new things will build along the way. Now. I, I feel like this is what meta verse is. Or maybe I'm just like super dumb, but I feel like they're already so ahead of most spaces, Most social media as and most social media companies. I don't know how they haven't released an a power tool in their system already.

ben_leavitt:
However, that they're looking for ways to for a solution to amplify what's already good about their existing product line up. So, for example, like he said with Instagram, Like Potentially, if they made a super in depth a content creation tool and it was only available through

mack:
Hm,

ben_leavitt:
Instagram, people would flood over the like. Think about Tiktok. Why these so many people use Tiktok, Because of all the tools that they have right and where my head goes where. I think this could actually be a big thing very quickly if they can build a language model that can actually give Solid support like I know that they want us

mack:
Yeah,

ben_leavitt:
to pay for that, but if they can build out the language for it, it should come down and cost substantially, so hopefully there are brighter days even if you don't pay for support

mack:
Yeah, we'll see if that. I feel like there's been enough uproar recently, especially with the meta verified that people that they're going to have to eventually bring that support into unpaid. But we'll see if that happens ever.

ben_leavitt:
On that as well, So I don't know if this is strategic from from Facebook and Meta or Instagram, but I haven't had people in personating me for a long time, and then right when they launched this verification

mack:
No,

ben_leavitt:
service, I've had like four pop up, five pop up like,

mack:
No,

ben_leavitt:
and I haven't had them for like six months. Like every time video of mine goes, There's a ton of people that make fake ones and it had been quiet for a while, And then five people just pop up and they all do this. They make one that looks just like Mind. They block me so I can't take them, And then they follow

mack:
Yep,

ben_leavitt:
everyone I follow, and D m them. So they're tryin to get me to pay and it might work, you bastards, but

mack:
U.

ben_leavitt:
it's frustrating and

mack:
h.

ben_leavitt:
way to ironic. The timing.

mack:
Absolutely. I think my other thing is is that at one point in time Meta did have their own chat bouts that they were trying to roll out and do their own aichtboghts. However that crashed failed,

ben_leavitt:
I remember that,

mack:
so I'm curious what they think they're going to be doing differently, or how they're going to be introducing A into the space when it's already kind of saturated a little bit at the moment, because everybody is bringing their own a tool to the table

ben_leavitt:
M

mack:
and I'm curious like I know that the ad for mats do really well, and I know that's one of the biggest reason why people who like advertisers are on Facebook, Because their a I with their ads is just

ben_leavitt:
Insane.

mack:
unreal. It's so good.

ben_leavitt:
Yeah, now it's phenomenal as you know, because you do a lot of media buying, but for back, even like only like five or six years ago, media buying was like a true art form where you have to really understand the inner workings of things. and now, with the sophistication of a, it's simplified it a ton, so I'm sure they try to bring that kind

mack:
Yep,

ben_leavitt:
of experience to the other areas where people spend time, But yeah, you're right. I don't know what this will look like, but we're going to find out.

mack:
We are. I'm curious. What kind of a I tools would you want when it comes to Instagram or Facebook If you still use Facebook.

ben_leavitt:
Yeah, I check Facebooks so irregularly, but I think, much like I was saying, tools to make creation easier and more polished, and things of those nature too, So it's really really tough. I think a lot of things that I would want to see. I probably can't even think of, because I don't know

mack:
Yeah,

ben_leavitt:
what's possible with the limitations are, but like a lot of great innovated features. If someone before I couldn't, even he tought of them Because the text. they didn't even know it existed and I think

mack:
He is so limited.

ben_leavitt:
Yeah, we're at the frontier of that now where in five year we're gonna look back and be lie. Oh yeah, that's an obvious want, but we can't even think like that right now because we haven't been trained to

mack:
Yeah, I think they'd be really cool if somehow Instagram could implement Um trends that are going to be happening in the future, So they're tracking

ben_leavitt:
M.

mack:
kind of different things that people either are talking about or they're noticing that there's an increase or an up tick in a certain topic or a certain, because they do that with songs already. The trending songs are realizing that more

ben_leavitt:
M.

mack:
and more people are using a certain song, so D be cool if they could do something similar to like hash tags or certain key word, and then people who are Creating content around those key words they know to use that key word more.

ben_leavitt:
Yeah, that's a great idea, and I just thought of another thing that could totally transform Instagram if they built a tool that monitored a creator's behavior and use of the platform and told them what they were doing wrong, because there's so much confusion

mack:
M,

ben_leavitt:
with how to use the features that are given ere thrown out features every day, and no one knows how to use them, So if they could track through and be like, this would be an opportunity for growth and this is how you do it. That would be transformative for bringing people there.

mack:
Absolutely and I, I know a lot of people wouldn't probably use this, but I'm sure there are tons of people in the space that would. There are like they have the Creator studio, and I'm curious how many of those creators actually utilize the training that they have in there. So obviously Flic. we have trainings, but we also do one on one support. so if anybody has questions about any of our programs or any of the things that we have, we will actually sit down. Do a call with them. Take them through everything. it would be. I know this is probably impossible to do, but it would be great if they could figure out a way to automate something like that for users who are just starting out on the platform

ben_leavitt:
M

mack:
and doing some kind of like training with everybody. and like you said, then, maybe making it gamified where you do this many posts and you get to go

ben_leavitt:
Achievements

mack:
to the next level. Yeah,

ben_leavitt:
that d be super cool and that's probably one of the biggest things that I've come across dealing with people who are especalythey're. E to the platform and even ou've been on for a long time. It's just like they don't know how to get started. He don't know what to do, and then they just get overwhelmed and do nothing. So if you could lower that bar to entry through an actual good on boarding experience Because right now on all the as, it's so boring like everyone, just

mack:
Yeah,

ben_leavitt:
click through it and then they're done. Or

mack:
exactly

ben_leavitt:
if you actually make it like you said, the game of vocation is a phenomenal idea, so maybe they should listen to this an implement.

mack:
You listening at on This is what we're doing for you,

ben_leavitt:
Uh,

mack:
Um, man, but so obviously Meta's doing their own thing. I'm curious what it will be like with the chat and what's up, and I know like, Obviously, most of Europe uses what's up. Does Canada use what's Appa?

ben_leavitt:
I only have what's up because of people in like Europe and other countries who are

mack:
Yeah,

ben_leavitt:
like. Like, what's your? What's up? and I'm like God. I guess I need this, but never

mack:
Um,

ben_leavitt:
here Like No. I've never been asked for that in Canada,

mack:
yeah, and that's how it is in the U. S. as well. We don't use. Use what's up, but I'm curious if it's going to be similar to what Snap Chat is doing. So Snap Chat just released their own A I as well, and it is what is it called? Um, so Snap At released their own as well, and it Snapchat a chat bot And it's actually powered by chat, G, P, T, and it's called the My, A bought, which I would never use, but I also don't use Snap, Chet, and I don't understand Snap chat and I feel like the oldest person on earth when I talked to people about Snapt, But apparently what you do, it's only in available for people who are Snap, Chet, Chet. It's only available to people who are Snap Chat plus subscribers, but you can just talk to an A. I. But

ben_leavitt:
So it looks

mack:
that's

ben_leavitt:
basically just like Jack, exactly chat g, p T, but in snapshot,

mack:
Yeah,

ben_leavitt:
Yeah,

mack:
and

ben_leavitt:
I

mack:
you're paying for it.

ben_leavitt:
just like a lot of applications where you would want to use something like Chat. G, P. T would be awkward to do it on your phone, so I don't really see

mack:
Yeah,

ben_leavitt:
how this is going to apply. It'll probably be super entertaining and people will use it for five minutes. This makes me think of the intend like you'll use this

mack:
Oh

ben_leavitt:
for five minutes.

mack:
yes,

ben_leavitt:
You'll be super fired up about it and then you'll be like there's no use for this and you'll never touch

mack:
Yeah,

ben_leavitt:
it again.

mack:
when all those people like throwing their controllers into the T. V.

ben_leavitt:
Exactly.

mack:
So according to the Verge, while Snap chat, while Chet, g, P. T has quickly become a productivity tool. Snaps implementation treats generative A I, more like a persona. So

ben_leavitt:
M

mack:
my As profile page looks similar to Snap Chat Chat users profiles, Um, and then the design suggest that my Ai is meant Be another friend of yours Inside Snapshot. So you're

ben_leavitt:
That,

mack:
just talking to a robot.

ben_leavitt:
That's funny because I was actually just about to to say that like that's a route they could go. Because there's actually businesses that that's what they do. They literally are like an online friend for people and it's done through a. So that actually could be a sneaky win for a snap chat if they can actually make it real personal. And and the businesses that already exist that are like this. It's like weird how much like a human they are, So for how much people are deprived of connection, this might be a win. Sadly,

mack:
Okay, that's interesting. Ah, no, but that is an interesting point that I didn't think of because I was like. Why do people want to talk to somebody that isn't real? But there is quite a few. Like you said. There's quite a few different companies that do have this functionality And it's for people who maybe just need somebody to talk to and they don't have that in their life, And that's totally fair enough. but it is an interesting like my brain was. Just like. I don't know why I would want to just chat to nobody.

ben_leavitt:
Yeah, well, and there's also like you're in a situation where you talk to people at the time. You're very, very social. But that's not the norm

mack:
Yeah,

ben_leavitt:
right.

mack:
that's

ben_leavitt:
And

mack:
true.

ben_leavitt:
and so I think there's a lot of people out there that would hear this and be like, Oh, like. that's a great way for me to overcome my social anxiety and hae some one to talk to and stuff like that, so I'll be iteresting to follow that. I'll be really interested to follow the numbers on this, But yeah, because at first I was like, Why would you ever want them to snap chat? But the more personal touch to it makes it make a lot more sense in my head.

mack:
Yeah, and I think this is just going to be another level for them to with all of their ai that they're trying to implement over at Snap Chat. so this is just another level for maybe entry for brands to

ben_leavitt:
M.

mack:
get in there, and maybe do chat bots and F hues for their own brands that people might be asking them. That

ben_leavitt:
That

mack:
could

ben_leavitt:
would be.

mack:
be another thing that could happen.

ben_leavitt:
Yeah, That's like phenomenal idea. That would be so cool if you could basically build your own. That's basically like your brand identity. To say, like Nike would be all about the ethics that go along with Nice, and you could actually talk with that person like that would be so cool

mack:
Yeah,

ben_leavitt:
and basically build a community through this. A tool like that basically be like you could have an automated discord Like tat would be crazy

mack:
Absolutely, there actually is a company and I will can't remember the name of it off the top of my head right now. Let me actually look it up, because it's pretty cool.

ben_leavitt:
Cool stuff.

mack:
We love cool stuff around here. Um chat fuel.

ben_leavitt:
Oh,

mack:
So this is an A. I. and we actually have a blog post up about different a marketing tools that you should be using in twenty twenty three. I will link that in the show notes as well, but chat fuel is a chat bought. But what's really really nice about it is that you can give it your exact brand voice,

ben_leavitt:
M.

mack:
and so kind of construct a persona for your chat. bought. So when People are asking questions on your website or they're sending your messages on, I think they, you can link it up to Facebook. you can link it up to your Instagram. and these chat bots will talk to your consumers for any questions that they have, but in your brand voice,

ben_leavitt:
That is so cool.

mack:
Yeah, and it does cost. but basically from what I've read, it really helps people drive sales and ends up with that nice conversion rate is a lot higher, and you're actually converting people to paid customers when you use this chap bought function functionality.

ben_leavitt:
Yeah, honestly, as a people who work in social like you know first hand that there are so many orders that are so close to going through, But the people want immediate response and they don't want to deal with

mack:
Yeah,

ben_leavitt:
something that feels like a computer. So if you could autimate this process still make it sound like you and feel like a human. That is a potentially billion dollar solution. Because like literally, there are so many unaddressed Youtube comments about products that could easily be solved

mack:
Yes,

ben_leavitt:
and be purchases. There are so many Instagram comments from on like celebrities, pages about their prod Like, Ironically, not I was trying. I was talking to developer, trying to build this exact tool like I like and

mack:
Uh,

ben_leavitt:
like work in how to scrape and find where these people haven't been helped and do it in real time. That will definitely be built by someone was smarter than me and they will make so much money because there's so many purchases that are almost there that don't go through

mack:
Yeah, I mean, and this kind of correlates to a tip that you've given in the past where you should go on to people's accounts that have a similar niche to yours and look at their comments. and if they, you realize that that person hasn't answered one of the persons questions, go in and respond to that question. It's the exact same thing. just that, follow through that follow up getting people to actually engage and go to your page and see what you're about like it's all connected, Chat, chat, pots and a I, and all that kind of stuff. It's helpful because it has that automated process. but if somebody could actually like you said, go in and go through social media and start scraping for those key words. It's a million dollar idea.

ben_leavitt:
All time. He'd be crazy, but

mack:
Uh,

ben_leavitt:
yes, I want

mack:
uh,

ben_leavitt:
to double down that point you just made because so many people are so good at making excuses as to why they can't have success. Because their competitor already has this many followers. It's like Yes, but that that person's biggest strength is also the biggest weakness. Their huge following means they can't give the customers service to everyone, so that may

mack:
That's

ben_leavitt:
be

mack:
it.

ben_leavitt:
how you could sell the same service for just as much as the person with a huge following, Because the person who is going to spend the money wanted that more intimate connection. So there's always a way. It may be a little bit more effort, But there's always a way.

mack:
Yeah, I was talking to Catlin from Influence Social. that, um. that podcast will probably be out next week,

ben_leavitt:
Sweet.

mack:
but she has a really good tip about how she gets such high engagement on all of her post, And she's like It's because I spend time and actually

ben_leavitt:
M.

mack:
engage with the people back. She's like there's yeah, you can do. C. T is all you want and you can say. Oh, like, leave me a comment, But if you're not actually following through and responding to those comments, you're not going to get the engagement that you want, And so like having that follow through and having that engagement will always like. You'll have so much more success over people who have a huge mass amount of following that they don't engage with their audience at all.

ben_leavitt:
Yeah, I was when I was just starting out. I made that such a priority and I'm so bad at it now because I do have lot more things going on. But to speak to how really critical that is is there are people that still will comment on every one of my things, And they're from people from like three to five years ago

mack:
Yeah,

ben_leavitt:
that like used to d. M, M, asking questions or comment on might stop asking questions, and I'm like Well, you're still here,

mack:
Yeah,

ben_leavitt:
but like that's the kind of loyalty you bring from genuine connection Because it's so rare and they don't get the attention and I always Say this line cause it's so true. If someone commented on your post, chances are overwhelmingly likely. That's not the first post like that that they've commented on, But you can be the first one to reply and that could be game changing for that person and then for you.

mack:
Yeah, we just have so many people on our Youtube channel that we'll ask us questions and they'll say I ask his question on plenty of people's Youtube channels, and I've never gotten a response and then we'll respond and they'll be like, Oh

ben_leavitt:
Well,

mack:
my God, thank you so much

ben_leavitt:
yeah,

mack:
like this is huge.

ben_leavitt:
now it's massive and that personal touch. I forget who said this first, But to scale sometimes Ou have to do things that don't scale. Of course, you can't do that like crazy, but those are the things that give you that good will that can help you scale way beyond what you could before.

mack:
For sure. Um, so for other Ai tools, Um, like I said, we have a blog post up on our website. I will link that, but there are so many different ways that social medias taking a I. So you've got the filters. You have the chap, puts you have, Um, just responses, captions, things like that and there are tons of social media companies that are using chat, g, P, T and t like into Rating that into their platform. Um, Flick is definitely coming out with one as well, so please stay tuned for that. We're gonna be releasing that very soon. I'm sure, But how do you feel about all of these companies like Double down on a I. right now? What is your thought process behind it?

ben_leavitt:
I think it's almost a necessity. That's probably how they're viewing it. It's one of those things where

mack:
M?

ben_leavitt:
if you don't join you can't beat them. Join them and

mack:
Yeah,

ben_leavitt:
innovation is happening, And so you want to be at the forefront of it, Actually ride that wave, So I think they kind of have to, and the applications for what it could mean to their business could totally transform, like how they run business, and how they become way more profitable, and with most of these being publicly traded companies, it'd be tough to say to investors that you're not trying to incorporate that becase. I'm sure everyone is. Why aren't you doing that? Why aren't you doing that? So

mack:
Yeah, of

ben_leavitt:
I'm

mack:
course,

ben_leavitt:
sure it's It's a combination of genuine opportunity and then also pressure.

mack:
Yeah, I think it's just really funny. the micro soft one with the being,

ben_leavitt:
Or

mack:
I don't know

ben_leavitt:
was

mack:
if

ben_leavitt:
that

mack:
you've

ben_leavitt:
real?

mack:
heard about this.

ben_leavitt:
I saw that all over men pages, and I just never believe anything I see on the internet. Did it actually say like I want to be a human or something like that?

mack:
Yes,

ben_leavitt:
It actually said

mack:
so

ben_leavitt:
that,

mack:
they had to shut down being had to shut down their Ai program And basically they're trying to implement new features and make sure that some stuff doesn't happen. But it was saying that it wants to be human. It was saying that it was falling in love with different people. Um, like head. People were actually feeling like empathy for this. A I, because it felt like a real human and again, kind of go back to the snap chat thing. I'm like I don't understand how people could just talk to a robot. The there's that like you have such a genuine connection with a I, and that they do feel like a real person behind the screen

ben_leavitt:
Yeah, it's pretty nuts and it will probably only get more and more real feeling, which is obviously scary. but I wish I had. Obviously everyone. they had a time machine. but like, I'm so curious to see how this

mack:
Where

ben_leavitt:
changes.

mack:
it's going to go.

ben_leavitt:
Yeah, because even stories I've read or podcasti've. listened to about experts in the space. They even say that there's different ways that it can go. And so it's largely up to us the legislation that we put in place, and then also how we use it. So wildly curious,

mack:
Do you think because Melon was behind Chat? G, P. T. Originally, so he had a lot of funding behind it. Where do you see Twitter, maybe being in the space or musk being in the space?

ben_leavitt:
I didn't even know that he was involved with P. T. because I knew that he had pushed for government regulation for a I. so I didn't even know that that he was doing that. but if he does have this well of a knowledge on it, I think there's no way he wouldn't work it into Twitter if he can, especially for someone who's all about efficiency if you can become more efficient through a. I'm sure they will, and ithin the's a lot of tools that they could work in really easily to help people write more content or better content. And that's probably the first logical step is Improving the tools to help you right, better, Nd, then also to use the platform better like their schedule right now is still pretty bad. So improving those

mack:
Yes, it

ben_leavitt:
things,

mack:
is

ben_leavitt:
which is crazy to base. There's so many third market schedules that are amazing. It's like how is Twitter not just built this, but

mack:
Well, especially since now you can't even use like their a P. I on any other platform right now. And so it's you have to schedule things through Twitter.

ben_leavitt:
Really,

mack:
I think so.

ben_leavitt:
Because, Because have a subscription. That and I think it's still working. Let me,

mack:
Oh

ben_leavitt:
I'll

mack:
no,

ben_leavitt:
I'll try right now.

mack:
maybe it was hot sweet. My, maybe I just

ben_leavitt:
They kicked

mack:
hot

ben_leavitt:
out

mack:
wet

ben_leavitt:
hootsweet.

mack:
can't get to it. Maybe

ben_leavitt:
I'll see.

mack:
because I,

ben_leavitt:
you're probably right. I just

mack:
No, I could be wrong with. I had a friend who was like, Oh my God, I can't use my Twitter anymore on Hot sweet and I was like, Oh no, and I didn't verify. I'm just saying nonsense on the nonsense on this podcast.

ben_leavitt:
No,

mack:
Fake

ben_leavitt:
no, no,

mack:
news.

ben_leavitt:
I will wet something during this conversation and then I'll see if it goes live.

mack:
I can't wait. Um, so I just kind of googled at Elan Musk and chat g p T. and apparently Elan Musk is reportedly building a based I, because Chat g p T is too woke.

ben_leavitt:
That's sick. I love that I want to use that

mack:
So

ben_leavitt:
really bad.

mack:
so apparently he was one of the original founders of Open A I, which is obviously the parent company of Chat, G, P. T. He left in twenty eighteen because he had disagreements in the company's direction. Um, and he has been very vocal against the company ever since. Obviously that's what we've heard, but yeah, apparently he has said that he is going to Ah, so, in response to a user asking open A I, c, e, o C. Altman to turn off the woke settings for G, P. T. that's a quote, Must, replied saying the danger of training a I to be woke. In other words, lie is deadly.

ben_leavitt:
M.

mack:
So he is.

ben_leavitt:
That's fair.

mack:
So he is apparently working on based a I, and we

ben_leavitt:
You

mack:
shall

ben_leavitt:
should call

mack:
see

ben_leavitt:
it that he should absolutely call it

mack:
based

ben_leavitt:
the

mack:
I.

ben_leavitt:
based. bought that.

mack:
based bolt.

ben_leavitt:
So I just checked It does still workyeah.

mack:
Okay, Few.

ben_leavitt:
So the

mack:
so

ben_leavitt:
scheduling

mack:
it must just be

ben_leavitt:
certain ones

mack:
hot. sweet.

ben_leavitt:
yah wets a really big business. So maybe he just did that is kind of like a screw you. because,

mack:
Yeah, it could

ben_leavitt:
because,

mack:
be

ben_leavitt:
because the tool that I'm using is a way smaller company.

mack:
Okay and also it could just meet my friend who doesn't know how to do social media very well, too,

ben_leavitt:
That's possible. too.

mack:
and I'm just spreading her lives around on our podcast.

ben_leavitt:
Yeah, like all these people listening, they're like. Oh,

mack:
Yeah, they're like, Oh no. I got a. What do you mean have to schedule my stuff through Twitter? O. No,

ben_leavitt:
It's painful

mack:
I'm just

ben_leavitt:
to

mack:
lying

ben_leavitt:
use

mack:
to you.

ben_leavitt:
their schedules

mack:
It's

ben_leavitt:
so

mack:
bad

ben_leavitt:
bad,

mack:
I was attempting to do it the other day because I was like. this will be interesting to try. I hate it. Hate everything about it.

ben_leavitt:
I know it's not fun.

mack:
It's tedious. It's hard to find. It's the fact that when you go in to schedule the date isn't automatically the date that you're scheduling. It's a date six days in the few.

ben_leavitt:
It's so wild. have you ever? So the tool I'm referring to that I use is called Hype Fury. Have you ever heard of it?

mack:
M. no,

ben_leavitt:
It's so good and it's just like all these tools just make sense And it's like How in the world, and they just sold for a few million dollars, I think, and it's like How in the world

mack:
Oh nice.

ben_leavitt:
did Twitter not just make this like it's absolutely insane to me.

mack:
I just, I don't get it. I really don't. that's. I think. that's one of the biggest things that they need to work on Tweet Deck was fine.

ben_leavitt:
Hm.

mack:
It did the things that it needed to do. It wasn't amazing, but I still used it quite often with clients

ben_leavitt:
Yeah,

mack:
because it was a really simple tool for me just to go in, and I could also check notifications across various different platforms. I could check messages all that kind of stuff,

ben_leavitt:
M.

mack:
but I feel like they need to bring that back. I'm sorry, but tweet Deck needs to come back if they're going to gonna not Make scheduling great on their regular platform.

ben_leavitt:
Yeah, I agree, talk to elan. Give M a call.

mack:
Elan, this is Mckinzi. I know you don't know me, but

ben_leavitt:
I have

mack:
you need

ben_leavitt:
demands.

mack:
were honyourescheduling.

ben_leavitt:
Yea.

mack:
I have some demands.

ben_leavitt:
I think it could

mack:
I

ben_leavitt:
work.

mack:
would like. I would like your based. A I, and I would also like scheduling. please. thank you.

ben_leavitt:
You'd be saving his company, so he should do

mack:
It's

ben_leavitt:
it.

mack:
true. I mean it lies on my shoulders. His Twitter lies on me.

ben_leavitt:
Yeah, honestly, across all levels, like you're

mack:
Yeah,

ben_leavitt:
writing product of. Actually, Are you looking for a new co? That's That's going to be you

mack:
There we go. Yeah, it's me, guys. I did it. I am now the co of Twitter. No, I would never do that.

ben_leavitt:
For to say Now that when I have complaints, expect a lot of calls.

mack:
Oh,

ben_leavitt:
Cause because I'm going to be complaining.

mack:
Oh God, well, he. I. It's here to stay, my friends,

ben_leavitt:
A

mack:
and you have to learn how to deal with it. You're going to have to learn how to use it and utilize it. It's here to stay. I will say this is kind of a weird. sagua. Um, A friend of mine currently is on maternity leave and she's also in the marketing space. She hasn't been doing anything for the past nine months in terms of her job And the amount that has changed in

ben_leavitt:
M.

mack:
marketing and social media for the past nine months, I would absolutely lose my mind going back to work because it'd be like Okay. Now we have a I. Now we have to do these tools. Now we have this to focus on and it's just absolutely crazy to me how much things can change just in a few months when it comes to social media.

ben_leavitt:
Yeah, we take it for granted, because we're in it every day. Or maybe we don't see the scope of how much things are changing. It's like when you someone gets a puppy and you see it once, Then you come back a few months later and it's now a dog. I think that's

mack:
Yeah,

ben_leavitt:
what that's

mack:
yeah,

ben_leavitt:
like. Social media is, it's completely different, but we just a little bit by bit every day. So yeah, nine months. she's gonna hae some learning to do. So good luck to her.

mack:
So yeah, and she listened to this podcast So

ben_leavitt:
Oh,

mack:
hi, Amanda.

ben_leavitt:
she's good, Amanda. you're good.

mack:
you're fine, Amanda. You got this, but yeah, it's just I was thinking about it the other day because we were talking about it and she was like. I just don't even know anything about a I. I really haven't been paying attention and I was like Oh yeah, this is a huge part of the space that you wouldn't have had to think about nine months

ben_leavitt:
M,

mack:
ago. Just how quickly the roll out was. how quickly every single social media Ap, and come, You have latched on to it. It's definitely a thing that you were always going to have to constantly be thinking about and so obviously stick to listening to this podcast. We had a chat, g, p. T episode a few episodes ago where Ben broke down ways that you can utilize it for your advantage with social media. We will have lots of blog posts coming up this month on Flick Social,

ben_leavitt:
And you tube videos

mack:
where I will be in Youtube videos and ticktoks and Instagramn. Everything on there will be about how you can utilize it for your social media strategy and make your work flow so much faster and quicker. The other thing is is that Flick is actually going to be rolling out a A I. social media assistant. We're going to be putting that into our tool kit. And so if you have a flick subscription, you will be getting that. Hopefully soon we're in testing right now for it. But if you'd like to join our test, We have a weight Is and you can find that over onflictatsocial. Just click the button at the top that says a I assistant, and you can join our weight list.

ben_leavitt:
Absolutely go do that. I think a big thing for your peace of mind to. if you do feel overwhelmed and stressed and feel like you don't know anything about A I. the vast majority of people, if not almost everyone is in the same situation, so

mack:
Yeah,

ben_leavitt:
be kind to yourself. calm down a bit, and then

mack:
Uh,

ben_leavitt:
just follow places that are

mack:
uh,

ben_leavitt:
looking to educate you much like we are, because we see that it's a big change that we're goin to try to allow you to get the forefront. and if you just consume that information, it doesn't have to be as scary as a lot of people are making it out to be

mack:
Absolutely. So that is the end of the podcast today,

ben_leavitt:
Whoo.

mack:
Ben, Do you have a flick feature for the week?

ben_leavitt:
Yeah, so the flick feature is as the earlier, tied to

mack:
Yeh,

ben_leavitt:
the tip, And that is a person who, and actually who he was brought up organically through his product, too. So this is actually the founder of

mack:
Eh.

ben_leavitt:
that tool Hype Fury.

mack:
oh, nice.

ben_leavitt:
Yeah, and so his name is J K Molina, And so he is someone who is not really that well known across social. But he's huge on Twitter and he's built a huge business and both sat and service base to different ones, and it's all basically through Twitter. So he really is an advocate about writing, An, Then, also the piece that I said in the beginning about really doubling downward. You have a unique advantage and then building momentum to bring other places, And that's what he's doing right now. Since you sold this company, he's now trying to grow in other places, but he's a great case study. I would go over to his. Twitter is probably the best place to follow him, but he's also on Instagram, and it's one o, o, n, e, j, k, m, o, l, i, n a j, K, Melina.

mack:
Perfect. We will have his handle in the show notes, and we will also link Type Fury, Done the blow as well, so you can check that out. But if you like this podcast, please give us a five star review because that always helps us out. and you know I'll just love you forever. If you did that, Be sure to also follow us over on Instagram. Were at Flick Social on Tick tock at Flick at social and on Twitter at Flick underscore Social. Ben, what is our Youtube?

ben_leavitt:
Youtube is at Flick training, but the easiest way to do it is just go into the search bar and type and flick, Hash, Daggs, or Flickinstagram. Really anything social related and we'll pop up

mack:
Yeah,

ben_leavitt:
so

mack:
it's true.

ben_leavitt:
our full name is like Flick, and then multi, social marketing tool or an Our At is at Flick training on Youtube. They just added those recently, so we're not hard to find if you just type in flicking anything social related, Look for the beautiful blue logo

mack:
That's it. Well, thank you so much for listening, and we will see you, or you'll hear us next week bye.

ben_leavitt:
Peace.