Talk Social To Me

Mackenzie: Hello and welcome to Talk Social to Me. I am your host Mackenzie, and today lovely, lovely Ben and I are talking all about the latest and greatest when it comes to social media. I promise we don't talk too much about Twitter, I promise. So please just stay with us. We talk about TikTok, Twitter, Instagram, Google, Amazon. Pretty much everything that's been happening this week and social media, it's all coming to you on this podcast today. So let's just dive right. Hello and welcome back, Benny Boy. Ooh, it's a new one, Benny Boy. I like

Ben: What up? How you doing?

Mackenzie: I'm good. How are you doing this week?

Ben: I'm living life. I'm getting by. I’m ready to talk Some social. So what could be better?

Mackenzie: Absolutely nothing because again, I, I say this every single time we record, social is just going off. Every week there's something new and it's usually Elon Musk, but this week there's more. It's not just Twitter and Elon Musk. So if you're listening and you think this entire podcast is gonna be about Twitter, please don't switch off. We're gonna, we're gonna continue with other things, I promise. But this week is just absolutely insane.

Ben: Yeah, no, I know you were giving me a bit of the teaser beforehand and I'm, I'm ready to dive in.
Mackenzie: Yeah. Well, let's start with flicks tips.

Mackenzie: Flicks tips. Ooh, look at that.

Ben: You have to throw in the arm wave, get the people going, get me going.

Ben: So flick's tips for this week is more of a mindset approach, and that is just being objective and realistic with what you, your goals are actually for being on social and what that looks like in terms of content and your actions. I know with someone who's dealt with a lot of people on social, almost everyone's goal is a million followers or 10 K followers or some arbitrary.

But I always push back on that and say like, well, why? And usually if you ask the why enough times, the real reason is either for a very specific like income goal or like client goal or something along those lines. And so usually if you have a very specific goal to a specific audience, the more broad your audience becomes that, the more difficult that can often become in a lot of cases, E, especially if you're not serving the very specific kind of content that would bring that printer person in. So the tip really here is just to reassess why you want to be on social, what your primary goals are, and make sure that you're doing some actions that will actually get you closer to that rather than just chasing vanity because there are. Hundreds of thousands of people just chasing, chasing vanity, and then complaining and saying that social media doesn't work.
It's just like, no, it totally works, but you get out what you put in. Right? And so I think the mindset of understanding what you want will dictate the right actions.

Mackenzie: Absolutely. Just always make sure that you're focused on that end goal, and if you don't know what that end goal is, figure it out.

Ben: Yeah. Cuz it, it's really hard to get there if you don't know where you're trying to go. Like
you're just throwing things out there, like that's gonna be tough.

Mackenzie: Just hoping that something catches and it usually doesn't because you don't even know where you're going. So if you're confused, your audience is confused.

Ben: Yes, facts.

Mackenzie: well, are you ready to talk some social news?

Ben: I've never been more ready in my entire life.

Mackenzie: All right, well let's get Twitter just done and dusted because . Yeah, because there's just so much. So the first thing, and I know you were kinda shocked about this when we were first talking before the podcast, but now Elon has announced that from 140 characters to 240 characters now to 4,000 characters, you can tweet on Twitter 4,000 characters.

Ben: that's madness. Like that's an essay.

Mackenzie: yeah, I'm sorry. My like mind is actually blown by this because I don't want to scroll through an entire essay length tweet. There's no way. Like, I'm sure there's gonna be a read more button and then it's gonna expand, but even that's just gonna bug me.

Ben: Yeah, we've talked on this point before, but much like Vine had the constraints of the six seconds, it forced creativity and it forced people to communicate a certain way. I love that about Twitter because people had to write in very, like a very concise manner. Otherwise they couldn't deliver the point, and I honestly say it would, it made people better writers because they had to communicate like that.
And so now if you, you have 4,000 characters, you can be pretty all over the place. Like I don't like that very much.

Mackenzie: Well, it's similar to what TikTok just did. They just announced the 200 or 2,200 characters, and people are just messing around with that as well, where they just ramble and ramble and ramble. And I'll actually link one of the, my favorite rambling TikTok captions. But I feel like that's what's gonna happen on Twitter. And a lot of people are like, well, now you don't have to have like threads on Twitter anymore. But I like the threads. I like kind of getting the top-level things, scrolling through those, because sometimes I wanna see what the threads are. Sometimes I don't, so I'll scroll 'em by if I don't wanna see it.

Ben: Yeah, I liked the separation of it and the, it made it very consumable, but I feel like a lot of these are just trying to get more people on to Twitter. . And I think the people that have already liked Twitter is a very specific kind of person. Right. We've talked about this a lot too, where it's like, it's largely like business people and marketers like stuff like that. So Yeah. Yeah. Very true. So maybe this isn't an attempt to attract a more general audience and they think that this will be something that's big for them, but I'm, yeah. That, that just seems so long. 4,000 characters, like that's, I, I'm, my brain kind of hurts thinking about reading that.

Mackenzie: you wanna see an image that I found with what it is gonna look like with 4,000.

Ben: I do. Cause I can't really picture that. Cause I can picture 4,000 words, but this is 4,000 characters. I'm trying to think about what that would look like.
That's a tweet.

Mackenzie: That's a tweet.

Ben: There's, that can't be living in the timeline. We've gotta, we have to click through to see that,

Mackenzie: Yeah, it's, I definitely think there's gonna be like a read more option, but I don't know if it's going to separately take you to a different page

Ben: that's your whole screen.

Mackenzie: Yeah, it's the entire screen and this is very small font

Ben: yeah. And I also don't even like that as a creator, because I found that, the growth hack on Twitter is threads. Like, that's what gets people to grow really fast. and I find that's because of like, with every little nugget, it feels like something different because it's like, it's separated. Whereas now I feel like people are just gonna subconsciously view it as one thing. And I'm interested to see how that impacts growth, because I know when I see a great thread, I'm far more inclined to follow them. I'm, I'm really curious to see personally if I'll have the same impact if I read an essay, if I'll still want to do it.

Mackenzie: Yeah, well, absolutely. Especially with, I feel like listicles live on Twitter and listicles are so great at growing on Twitter because it'll be like the seven things you need to know about, I don't know, growing your marketing platform. And then it's like tweet one, tweet two, tweet three, and that goes through, and so it's really, really consumable. If that lives in a 4,000-character tweet, are people actually gonna be like, oh, I wonder what these seven things. because it's just a wall of text.

Ben: Yeah. Yeah. It's, it's, and we're lazy, so like that's harder for us to differentiate at a glance.

Mackenzie: Well, especially since we're not only lazy, but we're so used to getting like quick sound bites on things and just getting really quick information, and we're not going to read walls of text anymore. People sadly, people just don't have the patience to actually sit there and read something that long, so I just don't.
First of all, I don't know how often people are gonna actually use 4,000 characters or if they're going to kind of stick to just tweeting in like very short snippets. So, I mean, this might not change anything on Twitter or it might change everything.

Ben: Yeah. It'll be really interesting to see. I think Elon's largely just trying to test whatever he can to see if, if it works. So yeah, I'll be watching along with everyone else.

Mackenzie: Yeah, exactly. The next thing is that the blue subscription is back Twitter, blue is back. It's going to be $8 for anybody who has an Android, but if you have an Apple phone, it is now $11 because of that 30% that's in the Apple store. So I'm curious, are you going to get the Twitter blue and get your little blue check mark for verification?

Ben: I don't think I will. That may change over time, but at the current point I don't. And so YouTube premium works like that as well if you do it through your iPhone. But if you go through the desktop browser, you can save that percentage. So you may be able to get away with that as well. If you go through Twitter on your desktop or your laptop, like on Google

Mackenzie: a very good point.

Ben: So before you sign up, I would try that because that may be able to get through desktop.

Mackenzie: I like that. That's a very, very valid point. I like it. And then one of the biggest things that I think is that you can now see, or they're testing a feature, they're working on it, and it should be released hopefully soon, according to Elon, is that you'll be able to see if your Twitter account is actually shadow banned. So if your content is not reaching new audiences and is only reaching your followers, Then you're being shadow banned. So now Twitter will actually let you know and you can go in and say, Hey, I don't think this content should be shadowbanned. And you can request an audit of that tweet and that content.

Ben: I think that's far better way to approach it than how they have in the past saying that it doesn't exist or, or things like that. So I think being transparent and giving you an opportunity, we'll see how far their system is in terms of both strikes and that, and then all that. But what, I think it's a step in the right direction at the very least.

Mackenzie: I am curious what their like moderation tools are gonna be. Cause I know that they've tweaked the moderation. They've been working on triggering, trying to figure out new AI systems and just new systems in place when it comes to moderation tools. So I'm curious what it's going to be like. , what things will get flagged, how people will get shadow banned and all that kind of stuff, because it seems like he really does want this to still be a very freedom of speech heavy platform. And obviously as we've been seeing in the past few weeks, that has actually been the case. So it'll be curious to see what the rules will be set in place for users.

Ben: Yeah. Because it is like, I guess as a, as the owner of the company, it's pretty arbitrary. Like what is, what is acceptable and what's not. We're gonna have to learn the hard way, I guess.

Mackenzie: Yeah. And I mean all of this fanfare and all of these different things that he's tweeting out and just general, I don't wanna say like just, just very. Divisive what he's doing and I feel like this is a great PR stunt, not stunt, I don't wanna say that, but it's a very good PR ploy to get people onto Twitter and getting more people signed up. So, What he's doing is actually working and he's getting more and more users over on Twitter and it's definitely increasing the general just traffic to Twitter. So if he keeps us up, we're obviously, we're talking about it. Everybody in the news is talking about it, so Twitter is still alive and kicking and probably will be for a very long time.

Ben: Yeah, a hundred percent. And I think that was probably one of their biggest issues was getting more new and more people on there. And I, I think a lot of people that went on there that hadn't been on there for a while or ever, they had a good experience and then they stayed, but it was just getting people there in the first place. So if, if he's achieving that through this, like this could be all part of the master plan.

Mackenzie: I think it is. Which, you know what? Fair enough. All right. The next thing, let's get into TikTok, because TikTok has just released a new feature where you can add geolocations to all of users. I know users in the US have had it, and there's been a couple of other countries that have gotten it before, but now it's released to all users and. I know that you, we have talked about this before, but this is so incredibly important for businesses, especially small businesses, because once you start tagging your videos with your content that you're selling or services that you're selling, anything like that, and people are searching for a specific location, your video will pop up and you will be seen by more and more people.

Ben: a hundred percent. I think that any local business is, if they're not taking content seriously, this should be a huge push for you to do that. Because we've talked about this as well on here too, that a lot of people are using TikTok as their Google now, like their search engine to answer a question or solve a problem because it's more of an experience through doing that. And so you should keep that in mind when creating content as. If someone's looking to solve that problem, like what? How can you show them that yours is the best experience? And if you either do that yourself or maybe invest in a creator, but this is huge because of how many people are doing just that they're coming trying to solve a problem.
Your business could be that solution.

Mackenzie: Exactly. I have said it before, I'll say it again and I will keep saying it. I use TikTok as the place for where I'm gonna find new restaurants. If I wanna find a new restaurant to go in Amsterdam or London or back at home the first thing I search for is like London Eats or London restaurants, things like that.
And I get a slew of new ideas and just like save the crap out of 'em. So that's definitely the biggest way that you're gonna drive traffic to. . If you're a small business, if you're not using locations, you need to start using them

Ben: a hundred percent. Yeah. I just think it's a no-brainer. And, and also I assume that with this change, , it'll probably extend the lifespan of content on TikTok as well, so it it'll be even more important to, to do this cuz it, that's always been the case on YouTube, but if people are trying to solve the same thing, I, it'll probably go that way on TikTok too.

Mackenzie: Speaking of TikTok, turning into Google for younger generations, Google is now launching a new add-on prompt to their search. So basically when you're searching for stuff on Google, say, I'm gonna go back to food because I love food. So say you're looking for like a restaurant or dinner ideas, when you search for it in the little search bar, there's going to be a prompt right underneath it and it'll have like a little plus sign and it'll be like easy recipes or healthy recipes or barbecue restaurants. So it'll give you suggestions now, and they're trying to be more like TikTok, so you're more actively engaged and you keep clicking and keep searching, and it's trying to narrow down your searches for you and give you better results.

Ben: Very cool. So making it more of an ex, that experience that TikTok makes so awesome.

Mackenzie: Yeah, so according to Google, they said you can add or remove topics which are designated by a plus symbol to quickly zoom in or backtrack on a search. For example, like I said, if you're searching for dinner DI ideas, you can see topics like easy or healthy. And then once you tap on a topic, it adds it to your query, helping you quickly refine your search results with less typing. So, it's definitely taking the hassle out of Googling and trying to narrow down your own searches because I have spent so long on Google before just trying to find one restaurant, and there's just too many options out there, and I just sometimes just want somebody to take the choice from me and just tell me where to go.

Ben: Yeah, no, Google is kind of crazy like that because of how many people are competing in that space. So, it's usually the person who understands Google the best that that wins. And it's not, it's not necessarily. exactly what you're looking for. So this seems like a step in the right direction too.

Mackenzie: it's so funny to me that we're now in 2022, almost 2023, we're in a space where Google is slowly becoming less and less relevant. I never thought that we'd get to the point where that. prime search engine that we all use every single day would become less and less relevant because there's too many ads. People just want really curated content and they're not getting it from Google. So now Google is trying to keep up when they've never had to keep up before.

Ben: Yeah, and there is a lot to be said with how much more immersive photo is right. And it's also being delivered from a person. So usually when they go to to Google it's, it's for some sort of very specific thing and it's tough to beat the trust that you can get from someone else, like physically showing you through it.
right? Like that's, that's so much more than a blog. And also like who wants to read, you know what I mean? Like I'm sure, I'm sure there are a ton of people that do, but way

Mackenzie: me

Ben: Okay. So, and then Google will be there for you. But I feel like a lot of people like me, like I would way, ra way rather watch the movie than the read the book or way rather wash the TikTok than read the blog article, but teach their own.

Mackenzie: To each their own. Yeah, it's just, it's incredibly fascinating, especially since there's been all of these tos that I've been seeing recently where everybody's like, I don't use, whenever I use Google, I'll type in the question that I want and then type Reddit after. because I know that there's going to be real people on Reddit telling me, what I need to know will take me through the step by step. And I think now Google is also starting to realize that as well. And so they're trying to get their own question platform higher up as well. It's just who knew that Google would become less relevant one day because it definitely wasn't me.

Ben: Yeah. No, and I'm sure they'll find a way to, work with all of this cuz of how much data they have and how much money they have. But yeah, it is, it is, it is kind of crazy to think about the fact that they are losing some relevancy in, in the grand scheme of things. It'll be really interesting to see how.
how shorts plays, right? Because that's their huge fight back to try to get some, some more market share back. So it'll be interesting to see how that goes. Cause they've been, they've been making some positive changes there as well, or they've been dividing things far nicer now and, and really making it more conducive to people to actually create them.

Mackenzie: Well one of the new things with shorts that I saw recently, which I think is one of the coolest ideas that I've seen to kind of help people get new reach, is that there is a new process called Aloud.

Ben: okay.

Mackenzie: And basically what it does, it'll take your video and actually translate it into a new language.
So it kind of like dubs your video for you so you can reach new audiences from all over the world.
Ben: Yeah. And so apparently it's actually quite powerful and this is like a rare Mr. Beast L because he made a whole company to dub. YouTuber's stuff in the different languages, and then YouTube released a tool that basically does what his super expensive business was doing for people. So that's, that's fairly recent news and I played around with the, the tool a little bit or, or looked into it a bit more and it seems like it's pretty, pretty good. And it's very early days in it too.

Mackenzie: Yeah, so I think they're doing, you can sign up for the wait list today. If you subscribe to our newsletter, we actually have the link in our news newsletter that's going out tonight. It's Tuesday. Please sign up for our newsletter. It's called Talk Social to Me and I'm really great on it. so you can sign up for the wait list. Now they're still doing beta testing, but it's all AI and. An incredible tool, and I think it's going to be so helpful for YouTubers and just people who are experimenting with shorts to reach new audiences they would've never reached before.

Ben: No, it makes so much sense. And when Mr. Beast made the business, it's because he was getting crazy success with his channels doing that. So he had like one for each language and then now this kind of eliminates the need to do that, which is a huge win for people that can't afford a massive business.

Mackenzie: Exactly. They're also kind of touching in on Twitch a bit, so they're now bringing YouTube emotes, which Twitch emotes where you can actually go and comment on a twitcher. Is that the word? That's not twitcher, that's not the word.

Ben: what is it? Is it, I think it's called a Twitch streamer. Right?

Mackenzie: Yeah, a Twitch streamer. But twitcher sounds better, right?

Ben: yeah, I, I, I'm Googling that right now. Word for someone who does Twitch.

Mackenzie: a twitcher. That's not the word.

Ben: No, I don't think it is, but we should make

Mackenzie: It's not.

Ben: okay. They just call it a creator. That's super lame.

Mackenzie: Okay, well, whenever you're on a Twitch streamer's live stream you can comment like your little emojis and just like send little reaction videos and gifts and stuff like that. So now YouTube is adding that option into their live streaming so people can actually spend, so if you're part of a YouTube subscription to a certain creator on YouTube, you can spend money and send. little emotes to people, which I mean, that could be fun. Sure. Something I wouldn't do.

Ben: Yeah, I wouldn't, but a ton of people love that stuff and I think that. This is one area where YouTube is losing is the whole live experience and the culture that can be built through things like this. And so this is something that needs to be done because like a lot of, a lot of Twitch streamers stay on Twitch because of that whole thing. The fact that they can build a little subculture. Yeah. And, and the two-way communication. , whereas like a, a lot of times it would make more sense to do it on YouTube, but the experience just isn't the same. And that's why they've been working with streamers like, like Ludwig, who used to be on Twitch, and they actually bought him to come onto YouTube exclusively.
And so they're working with streamers like him to try to make that experience better because they, it just doesn't really work on YouTube yet.

Mackenzie: Yeah, well now they're really trying hard and I hope that it gets some success, but it's just interesting just to see how all these different platforms, they're all competing with each other but in very different ways and like they're all like cross pollinating. It's just social media, man. It's something else.

Ben: Yeah, everyone wants to be the one stop shop, but they're like deciding which challenge to tackle, and usually there's like two or three parties in each of those lanes and then someone ends up winning. But yeah, it'll, I, I, I will always vote for Google and YouTube just because I think they, their priorities are in the right place in terms of their focus. Like in terms like they understand the importance of creators and they actually, on the note of Ludwig, the huge streamer guy, they got him to. To exclusively stream on YouTube because they treated him like a human being. Like they said, we would love to work with you, all this stuff. Whereas Twitch's just like, we want you twitching, twitching, we want you streaming, we want you streaming this many hours, and like that was basically it. They basically just said like dollars in verse dollars out. Whereas YouTube gets the importance and the like long-term staying power of connection through creator.

Mackenzie: Yeah, I have heard that quite a bit, that Twitch doesn't care about their creators as much as other platforms, especially when there was a whole scandal with a certain Twitch streamer who was being abused by her husband and getting all this money because he was basically making her stream for 24 hours a day. and Twitch knew about it, but didn't actively do anything to help this woman. And that was like one of the first instances that I've heard about this. And then since that story, I've heard more and more about how they're not as compassionate and they don't really care about their streamers as much as other content platforms do.

Ben: Yeah. And at the very short-sighted way to view things because people are people at the end of the day, and so if you don't value relationships, they're not gonna value you.

Mackenzie: Stay with you. Yeah. , I mean, kind of going back to the whole Twitter thing, when Twitter had Vine, when obviously that was a little bit different in regards to not being able to get the income or trying to figure out a way to pivot Vine to get ad revenue in. But a lot of Vs. Were like, this is how we can help and this is how we can get you money. And Twitter was like, no, we don't know how to do that. We're not going to do that. And then all the Vine people left.

Ben: Yeah. And you, you can't have that cuz there goes your entire business. And so YouTube, I think they're a little bit better. Of course they're not perfect. Like they will randomly shadow band people and delete people and like obviously that stuff's not great, but they're far better at working alongside creators to try to build relationships. And a lot of huge creators, like they actually have one-on-one reps at. and they're constantly asking questions like, especially Mr. Beast, given the fact that he's like the biggest, like they talk to him all the time and like the head of product will just like talk to Mr. Beast being like, what would you want in a dream world? Like that's pretty cool that that happens.

Mackenzie: And that should happen. That should happen more and more. I feel like these platforms, the only reason that they're doing well is because of content creators. So listen to them. Listen to what they want, and try to help them achieve those goals. Because if you don't, then you can say goodbye to all of your ad revenue.

Ben: Yeah, I think it starts, and the great point you made there too is that like it starts with the creators and then that the feeling that a creator has trickles down to who actually watches the video, which is the end result, like the end of product. And so if you don't value the whole like supply chain more or less, and the fact that it is humans, like you gotta treat it like humans, not like, Robots, then it's not gonna work out and it's not gonna have the staying power. And, and you've seen that some businesses that get too greedy with it all, like I would say that Facebook and, and Instagram have fallen into that a little bit then the like court of public opinion gets pretty bad. and they lose a lot of users.

Mackenzie: exactly. Hi Guy. Guy. Well, have you heard about Amazon and what they're doing now,

Ben: No, this, this is completely news to me.

Mackenzie: Oh my gosh. Okay, so Amazon is now adding a TikTok like feed to their shoppable content on their app

Ben: Okay. Actually, I had heard of this. I, you know, I heard about this on Twitter, so yeah, I did hear about this, but I don't know too many specifics. So give me the, the rundown that you have.

Mackenzie: So apparently a new scrollable feed that they're calling Inspire is starting in the US and then they're going to branch it out to other countries once they get it all tweaked and perfect. But basically it's going to be short videos that showcase products that the retailer thinks that you might be interested in.
So you'll just be able to scroll through and then you can shop exclusively from that video.

Ben: I don't think I'll ever use that because I, I like the fact that if I'm on TikTok and I'm consuming and then something blows me away and I wanna buy that product, I can go buy it. But I don't wanna be there just strictly spending money. That sounds crazy.

Mackenzie: Just like on your inspire. If you'd just be like, yep, buy. Yep, buy.

Ben: That sounds a quick way to bankruptcy, man. Like that's crazy

Mackenzie: But I feel like this is probably their response to TikTok now getting all of these like e-commerce or trying to build up their e-commerce side and TikTok shop, and they just bought all of those warehouses in the US and have started like hiring people to start really making their e-commerce side bigger.
So I feel like this is Amazon's way of being like, hold up. We're not gonna allow you to do this.

Ben: Well, cuz they know. Because they can track where their sales are coming from and the traffic that's funneling it to them and like content and social pushes product. And it's actually a, a little, for anyone listening to this, it's like a little side hustle hack that you could do is that like they want videos of products as well. So creators have the opportunity to make a video and then like submit it to Amazon and then it gets added to the product listing. And then if they watch that video and then buy the product, you get a. And so there's so few people doing this that oftentimes there will be like one or no videos and there's opportunities for five to be up there. So like this is a little side hustle that people are doing where they're just going, making like some U G C about a product they bought, submitting it to the U, to the Amazon listing, and then if it's lives there, they can get commission every time someone watches it and then buys. Which is crazy.

Mackenzie: Affiliate marketing. It works

Ben: Oh, big time. And it just proves that like content moves product.

Mackenzie: It really does. And also I feel like a lot of people, like a lot of creators on TikTok, they have all of their, like Amazon shopfronts linked to their TikTok, and so Amazon knows this, and so I feel like they're gonna slowly start poaching some of the TikTok creators to make more and more content for their own app. And then there will be mass competition.

Ben: So you thinking they'll make like a true TikTok competitor, like an Amazon watch or something like that?

Mackenzie: I feel like they're gonna try to start stealing some TikTokers just to get more and more content created on their own account, like their own app. Especially if they're going to be investing this much into a scrollable shopping feed where it is video content. I feel like they're gonna have to have some people that are strictly just Amazon focus.

Ben: Yeah, you gotta incentivize creators. Otherwise, like why would they put the time there?

Mackenzie: Yeah, absolutely. But it will be really interesting to see like if people actually use this, how well this feature goes off. But again, it's just us first and we'll see what happens from there.

Ben: Well, you shall see.

Mackenzie: the last bit of news this week comes from Instagram, and it's a feature that I'm very excited about, and you can now check if your content has been shadowbanned

Ben: So it does exist. The shadowban is real

Mackenzie: They're saying that they're not calling it Shadowbanned. They're calling it account status and seeing if your account status is healthy.

Ben: Spare me. Yeah. It's like I, I do prefer this approach because at least there's admitting that it exists. But this has been something that people have known for so long. And, but no, but no one would come out and say it publicly. So it's like, how do you prove it if no one said that it exists? But this is good.
I, I'm glad that you can actually see this. And so what is a, what's the process of getting it fixed? Is it the same as what you said about Twitter?

Mackenzie: Similar. So basically what you can do, again, they're calling it account status. I won't say shadow band because I'm sure people are gonna be like, shadow band doesn't exist, but it kind of does. So , basically what you can do is you can go to your account status. That's through your settings on your profile. and under there it'll have like a little yellow banner. And I'll tell you if like there has been a specific post of yours that isn't being shown to your non, like to nonfollowers, and if there is a post, you can actually go in and appeal the reasoning. So they'll let you know like, Hey, we don't. This post isn't being shown to anybody because of X, Y, or Z. And they'll actually give you a reason and then you can go in and appeal it if you don't agree with their decision. And again, who knows if they'll actually like remove that, like if they'll actually do anything with the appeal. But there is now a process of you being able to go in and being like, why isn't my content being.

Ben: Yeah. Whereas previously it would just happened and they would say, it's not happening , and then
you're just kind of on your own.

Mackenzie: What are you talking about? Your content's being shown to exactly all of your followers and nobody

Ben: Exactly. And actually on that note, I actually saw there's a new ad product within Meta or or Instagram, Facebook, whatever, that you can now pay to target your own followers. Like just, which is crazy that it's come full circle now where you gotta like pay to reach your own followers.

Mackenzie: What?

Ben: Yeah, so it's literally like this, this new product where you can like say, promote to your, your following. It's like that's crazy that I have to pay to be, and obviously there, there are situations where you would want to retarget and all that stuff, like of course, but like that to me says that there's a good chance that a good chunk won't see your content if you just post it regularly. If that's now an ad product.

Mackenzie: Yeah. I just wanna put post here, I just wanna say this chronological feed does exist people, and if you. Have forgotten that because they have made it hard for you to find your chronological feed. Click the little Instagram logo on your app and go to following, and you will see your entire feed chronologically. You won't see stories because stories don't exist on that feed, but you'll see your feed chronologically. Um, I just wanna point that out because I know everybody's forgotten and I just wanna remind people because it does exist, I promise.

Ben: No, I'm looking at it right now. I've actually never used this feed before.

Mackenzie: Well, there you go. You'll probably find people. I keep continuing to find people that I didn't realize I followed. I'm like, who is this person?

Ben: that's so funny.

Mackenzie: So, so sorry to a lot of people that I've unfollowed because I don't know who you are and I don't know why I followed you in the first place.

Ben: It's part of the game. It's all good.

Mackenzie: Yeah, But that is all of the news that I have for you.

Ben: Amazing. That was some great news.

Mackenzie: I am just really excited that they're finally getting transparent about the fact that the Shadow ban does exist.

Ben: Yeah. Which I think is definitely a step in the right direction in terms of transparency and hopefully it's a sign of things to come.

Mackenzie: Yeah, fingers crossed. But Adam, appreciate you.

Ben: Our dog.

Mackenzie: Our dog. Did you notice that he didn't say his last name? Because again, I was gonna mess it up.

Ben: Yeah, mossy. Or whatever you

Mackenzie: Yeah, I just avoided it.

Ben: Hey, I could be saying it wrong too. Like I've never actually heard him say his own name. So like we're, we're equally in the blind

Mackenzie: Do you have a flick feature this week?

Ben: Yes, so we have a fellow Canadian to shout out this week who also works in the marketing space, and his name is Hayden Cashen. And so, Hayden runs a marketing agency where he helps people with paid advertising and he also does a ton of content around. Marketing, both organic and paid. And he has 125,000 followers on TikTok and around 1500 or so on Instagram. But his Instagram got hacked and shut down, so he should have a lot more. But he's a, a great mind within the marketing space, constantly dropping gems. And he's a really good dude as well. And a little teaser. He will be a guest on the show next week. So he's getting a shout out today. So you tune in next week cuz he's got, he's got gems to drop.

Mackenzie: He does. We've already done the interview and it was a really good episode. I'm really excited about it and he has some really good insights on how to grow your TikTok. Things to actually focus on when it comes to your TikTok, because a lot of people are focusing on the wrong thing. And yeah, it was just, I learned a lot and I'm sure everybody else will as well.

Ben: Yeah, a hundred percent. Definitely tuned back in next week.

Mackenzie: Perfect. Well, that is all we've got for you today. Thank you so much for listening. Please follow us over on Instagram. We are@flick.social. Follow us on TikTok. We are@flick.social. Ben has been dropping some great videos over there. He's also dropping some great videos on YouTube, which is just search for flick hashtags or

Ben: if you type that in, we're the first channel that comes out.

Mackenzie: All right, well We will talk to you next week and with, we will be with Hayden have a good week. Everybody. Enjoy social media.

Ben: Bye.