Talk Social To Me

mack:
Hello, and welcome to talk social to me. I am your host, Mackenzie, and today I am joined by Katelyn Rhoades, So excited. If you want to give a quick background on who you are to the probably two people that maybe not know you.

katelyn_rhoades:
Okay, you're really funny,

mack:
Uh, uh,

katelyn_rhoades:
Umsefinaly. I'm Katelyn Rhoades. You can follow me on Instagram at Social Marketing Queen. A lot of people know me by that more than Katelyn Rhoadess, which I wish it was the other way around.

mack:
Yeah,

katelyn_rhoades:
But I own a social media agency Influence marketing studio, And then I'm also sidehusto influence on Instagram, sharing all my growth tax.

mack:
It's what we love to hear and I feel like a lot of people are. I feel like that's just the world we live in Is like everybody is starting to do like all these little side hustles, and realizing different ways that they can make like passive income.

katelyn_rhoades:
Yes, had I known this, I probably would have never started a social media agency because

mack:
Uh,

katelyn_rhoades:
it's like a

mack:
uh,

katelyn_rhoades:
easier when you're just dealing with yourself, But I

mack:
Yeah,

katelyn_rhoades:
do love social media agency. I love my client. Um, it's just scary work when you're a business owner, I guess

mack:
Yeah, absolutely. I can't imagine. just like well, First of all, you're like the face of your brand, but also just like the face of just like the coaching side, and then just doing all the agency work and then you're like an influencer in all of these different avenues.

katelyn_rhoades:
Yeah, yeah, if I mess up on my profile, it's fine, but if we

mack:
Yeah,

katelyn_rhoades:
mess up clients profile, it's the end of the world. So

mack:
Absolutely

katelyn_rhoades:
no client. but for us we just you know. we use their their accounts like there are. There are people. Also, it's our

mack:
Exactly.

katelyn_rhoades:
baby.

mack:
so how did you kind of get started with Influence studio and social media coaching?

katelyn_rhoades:
Yeah, definitely, so I started as a free lancer. Um, I feel like everyone's story is kind of like. Well, I was doing it on the side and I realized I was good at it. so

mack:
Uh,

katelyn_rhoades:
that's

mack:
uh,

katelyn_rhoades:
kind of like what happened with me? I was a free lancer. I also had a job in corporate. Corporate, wanted to go a different direction with me and put in

mack:
M.

katelyn_rhoades:
sales kind of, and I was just like heck, No,

mack:
Yeah,

katelyn_rhoades:
I started really pushing hard on my free lancing, and then I got to the point where I told my husband I'm like I am so Overwhelmed. I need to hire someone to help me like. I think this is actually going to be like more than just free lancing. So at the same time I was starting to build my agency, I was also growing really massively on Instagram, because I was an early adapter to reels,

mack:
Yep,

katelyn_rhoades:
So

mack:
yeah,

katelyn_rhoades:
this side where I was getting people asking me to coach them, and then I had the side where people were asking me to manage their socials, so I grew influenced marketing studio. You know, we're now A team of four and then

mack:
Wow, amazing,

katelyn_rhoades:
Yeah, and then I still have social marketing queen When I'm doing coaching over there speaking, you know, the Free Tips Facebook group, but that's kind of like. It's it. Almost two was like I told myself there has to be a sign that's going to tell me what to do here because I think a lot of people are so comfortable in there Like nine to five.

mack:
Hm,

katelyn_rhoades:
I had really amazing benefits. Um, I loved my co workers, but there was just Writing on the wall that told me like I was outgrowing that position and there was time for me to do something new.

mack:
Yeah, I mean, and that initial jumping off point is so scary at the start and I I've done it before as well, where I was just working like a nine to five. I was working at a magazine and just doing all their social media. And then there was just like one day where I was just like I don't know if I want to do this any more. Like I started getting like a couple of people approaching me asking me to do their social media and I was like I feel like this could be something more and I really wanted to travel at the time,

katelyn_rhoades:
Oh,

mack:
So I was like Okay, I think I'm going to do this and I just randomly I called. I remember calling my mom and like, I think I'm gonna

katelyn_rhoades:
Oh,

mack:
do it, I think I'm gonna quit my job and just be a free lancer and she's like. What? What do you mean? That's not a thing and now it's what everybody does.

katelyn_rhoades:
Everybody does it. Yeah, that was the same conversation I had with my husband. I kind of needed him to tell me like it's okay to do this

mack:
Yeah,

katelyn_rhoades:
and he was supportive financially. Like if it didn't work out, we kind of had a plan b. Did

mack:
Yep,

katelyn_rhoades:
you plan be in place or were you just like

mack:
No, like I had money. I definitely had money saved up at that time and so I was like. Well, I am young. Like if it doesn't work out, I'll just move back home and I have the safety enough net of like being at my mom's house when I was twenty five, which I was just like. Do I want to do that? Probably not, but T's there if I need it, and thankfully it all works out.

katelyn_rhoades:
That's amazing. It's today like. I just feel like it's so much easier now to go after your dreams. If you work.

mack:
Yeah, absolutely like. like we keep saying, there's just so many different ways people can make income now, and they, I mean, just with tik Tok, you've got Instagram Res. You have Youtube shorts where you can make income And then there's affiliate linking and there's just like all these different little avenues that people just don't think of.

katelyn_rhoades:
Yeah, I just got into the affiliate and I'm like Wow, you actually can't make. I was so against it in the beginning, I'm like,

mack:
Yeah,

katelyn_rhoades:
No, I'm not

mack:
yeah,

katelyn_rhoades:
your product and make just pennies off of it. But no, if you actually believe in the product and do it the right way, you can make money from it, and you know you get to utilize that tool or whatever it is that you're That's what I've really loved is like I've really

mack:
Yes,

katelyn_rhoades:
started to fall in love with the tools that these people are giving me

mack:
Advocating

katelyn_rhoades:
to pemotyeah.

mack:
for. Yeah, for sure, and I think that's the thing that a lot of people don't realize it, or like, Why would I buy from this person? Like linking their affiliate link? Do they actually really love the thing and I tend to follow only people who really do believe in the thing, And you can tell that they use it quite often that they're really passionate about it. And that's when I'm like, I will click this link. I will get them the money and

katelyn_rhoades:
Yeah,

mack:
I will

katelyn_rhoades:
right

mack:
use this toolyeah.

katelyn_rhoades:
was yeah. same. same.

mack:
Um, So you are the queen of Instagram, especially with Instagram Reels, like you said. That's like what you're jumping off point, and how you grew so big on Instagram. There are a lot of people currently feeling very stagnant with their growth on Instagram. and I, I know I felt it for a bit. Now it's starting to pick up again. But for those people, what are some things that you feel? A lot of people aren't doing that they could be doing.

katelyn_rhoades:
Definitely. so I feel stagnant to right now By the way. So if

mack:
Yeah,

katelyn_rhoades:
anyone way, it is not just you. You're not alone. I'm also part of like these meta creator groups and all of us are kind of feeling. We feel those ebbs and flows. Um, so first off, don't get yourself down. If anything, it should just encourage you to do more. in my opinion,

mack:
Yeah,

katelyn_rhoades:
so first and foremost, everyone knows, but reels are your best way to grow organically if you just hit. I mean, not that I want to put Virality, but I mean if you hit one video, it really will super charge your growth, so just think about like, if you're putting out good content and it just one of those goes off, you know that could be a change in your life, but I'm going to talk about some things that people aren't really talking about like you just said, M. So I think that Instagram lives. if you collab with another person. I think

mack:
M.

katelyn_rhoades:
huge room for growth that way. Um, there's some One that I watched and she gets there was a point where she was getting on Instagram Live every week. It was like every Thursday with this other creator. They both had a pretty good following, but it wasn't like a hundred thousand followers. But the consistency of them going live each week. it was notifying their followers and it was notifying you know the other person's followers

mack:
Yeah,

katelyn_rhoades:
in front of a new following you're providing value. people are starting to recognize your brand, your voice, your messaging. And so I've seen both of those girls. Now They've surpassed a hundred K, and I know a huge part

mack:
Holy

katelyn_rhoades:
of it

mack:
cow.

katelyn_rhoades:
was from Instagram lives.

mack:
Yeah, of course,

katelyn_rhoades:
Um, and then another one is. Don't know if you're a brand. This is different for brands and businesses. If you're a business using influence or marketing can help you grow, because you'll get in front of a new audience. Um, and then the last one I was going to hit on was Oh, audio. If you can create a good audio, and then it goes off.

mack:
Yeah,

katelyn_rhoades:
That has been kind of a secret sauce for getting some followers too. I will say I've had like two audios go trending. And like the first one I pulled in a bunch of followers from that. Um, the second one, I didn't get as many so I think it's a little bit of a hit or miss there with that specific strategy, But it's one that you could try if you haven't yet.

mack:
Absolutely. And do you think with those trending audios Do you know I've seen other past creators? They have. like the little text on screen there, Like use this audio for like this, this than this. Like, how do you suggest somebody start a trending audio?

katelyn_rhoades:
Yes, so that's exactly what you need to do. You could put something like Easy trend to try and make it something easy. That a lot of people like you kind of want to hit the masses if you're trying to go vial, M. That's not the best strategy if you're trying to sell something and you're hitting people that don't really you know, relate to your service or product. But if virality is your goal, then you could do something like that. Use this trend, Easy trend to try easy, Real to try easy audio to Anything that says easy people are going to jump on.

mack:
Yep,

katelyn_rhoades:
Um, I've also seen like there are so many people out there that have grown their account just by showing people what audio to use. I I hate that, I think

mack:
That. yeh,

katelyn_rhoades:
I think it's a cheap way out. You know, if you want to sprinkle that in every now and then for your specific niche, like Hey, if you're real, to use this trending audio or something like that, Cool. But if that's just your only strategy, you are never going to make any sales from that. You're just going

mack:
No.

katelyn_rhoades:
to the wrong audio.

mack:
Yeah, and like you might bring some people in because they're like. Oh, I know this person has trending audio and I know that if I

katelyn_rhoades:
Yes,

mack:
follow them, they'll keep showing me trending audio.

katelyn_rhoades:
S

mack:
But like you said, is that really the audience that you want? Are they actually engaging with you or they just saving those audios to their Instagram, and not actually doing anything with that content?

katelyn_rhoades:
Right. And then if they're not engaging with your content like the algorithm will start to see that you've got this huge audience, but nobody's engaging with it, so your content must suck in the

mack:
Yeah,

katelyn_rhoades:
rhythms eyes. So you need those people to follow you that will actually engage and be community. Really,

mack:
Absolutely well, and I've noticed with your content like I was like, kind of looking through it like this past week and I was just like you get such good engagement on your on. basically all of your post, like you have people. lots of people commenting. you have lots of people. not like. only, just um, like, obviously liking the post, but they're actually engaging with you and you engage back with them

katelyn_rhoades:
Thank

mack:
And

katelyn_rhoades:
you.

mack:
I think that's a huge opportunity that a lot of people miss is by not engaging back with their audience.

katelyn_rhoades:
Yes, Okay, so that's what? Yes, going into this. So there's two things about my engagement that I think helped me get engagement. It's one. I'm always spending time replying back to people. I spend time in my new feed all the time commenting on other people's stuff. I want to be genuine. I want to build community. Um, you know I don't, if you want to be the industry leader, like people need to know you're a real human behind the screen as well,

mack:
Yep,

katelyn_rhoades:
But a huge part of my engagement is that I am A strategic with my call to actions,

mack:
M,

katelyn_rhoades:
so

mack:
which is huge.

katelyn_rhoades:
yes, yes, it's something I'd love to get into. Um, I think so. For a little while last year I was offering profile audits, Um in the same theme over and over again for people with low engagement. Is that their captions or their reels? whatever it was like, if it was a post with a caption or real with their text overlay, it was just missing. Like the Call to action. What do you want me to do after I watch this? Um, and a lot of people think that call to action means like buy this

mack:
Yeah,

katelyn_rhoades:
by my free something. But that's not exactly what Call to action means. It just means you want them to take some type of action from your post. so I kind of preach this to my clients. We don't always have to put a call to action like call me now to get your free home valuation, or you know, book book your service with us today. Know it could be something as simple as like. drop your favorite emogi down in the common. That relates to this. There's something that's relatable to the post. Like Just get them to comment on your post. That's a call

mack:
Yep.

katelyn_rhoades:
action that's starting a conversation.

mack:
Yeah, and I think a lot of people like you said, Only think it's Click the link in my bio.

katelyn_rhoades:
Yes,

mack:
Do this. Give me a call book. your appointment like there's so many other ways that you can have people engage with your content. That's not strictly them. clicking a link,

katelyn_rhoades:
Right exactly, And then, even if they comment, take that as an opportunity to have a conversation with them, comment back to them. And here's another thing I'll see other people doing when they do comment back. It's like it sums up. Emogiandi'm. just

mack:
Uh,

katelyn_rhoades:
like they literally put themselves up and you're just giving them what us up like. Talk to them.

mack:
Figure out who your audience is.

katelyn_rhoades:
Definitely, it's

mack:
a

katelyn_rhoades:
social media for a reason, you know. I just

mack:
Uh,

katelyn_rhoades:
sometimes

mack:
uh,

katelyn_rhoades:
we need to be told this. so maybe someone out there is listening and they're like, Oh my God, you really go in my mind. I'm going to start asking them

mack:
Ah,

katelyn_rhoades:
action.

mack:
So Outside of just like having them comment like an emogiy, or comment something under the post, Where are some other ways that people can? What's one of your favorite call to actions that you use either on your own content or on clients content.

katelyn_rhoades:
Oh, that's a good one. Okay on clients content, pushing people to the d. Ms. is typically an easy call to action, but you kind of want if you're one man. B, N. I would suggest if you're called to action as D. M. And you think you're going to get a lot of Ms, Would suggest having a team on your side. That's why I

mack:
Hm,

katelyn_rhoades:
say for my clients at ding, Because we have our social media team that will help them answer their dem's. Um, for me, M. Favorite call to action is telling people to share this to your stories, if you can relate, or if you want to get this message out, Because then they get my content out in front of way more people.

mack:
Exactly

katelyn_rhoades:
I'm getting my message out there. I'm getting brand awareness out there like that is probably my most successful call to action Truly is share this to your stories, Because then that post just ends up going off, and a lot of people come to my profile. That's a big measurement of my success To is like profile visits, and I don't even know if you're Sing out there. You're like. How do I look for those analytics? If you go into your professional dashboard and Instagram, you can actually look at every single post of yours and find out how many people visited your profile from that post. Where did they find that post from? Did it come from hash tags? A lot of good insight back there for people that don't know how to use it.

mack:
Absolutely, and it will even tell you, And this is like another big thing that we talk about Here is what metrics to actually look out for because a lot of people are still hung up on the idea that like are the biggest metric that they should be looking for and comments, Yes, comments are great, but for me it's about saved

katelyn_rhoades:
Uh,

mack:
and I love seeing how many people have saved a post because I'm like, Oh, well, they really like this post enough to save it.

katelyn_rhoades:
Yes,

mack:
So what are some of the metrics that you look Out for or for your content, or even for your client's content?

katelyn_rhoades:
Yeah, so for my content for real specifically, I love to. Just this isn't me getting in the back end dashboard, but this is me just rolling my reels. If I see that someone sent that post, That really

mack:
M.

katelyn_rhoades:
gives me fuzzy feelings inside because they

mack:
Yep,

katelyn_rhoades:
thought it was good enough to send. or they could have just been making fun of me, because sometimes I act like.

mack:
I didn't think about that one. Oh no, no, I'm going to think about that every time I see it.

katelyn_rhoades:
Yeah, that's what I'm gonna.

mack:
Uh,

katelyn_rhoades:
or, um, let's see, I love saves too, because I feel like that means that your post was valuable to them,

mack:
Hm.

katelyn_rhoades:
but the most important to me is comments because I feel like I've started a conversation. It's a good way for me to interact with my followers. And then also, you know, the more that people are commenting on a post, the more the algorithm is going to send it out to more and more people's comments are really good for me.

mack:
Absolutely. I love. Um, Like not only but the with the shares, I love seeing that people have shared it just because I know, like you said, it resognated with somebody and seeing so. Unfortunately, in Europe, you can't actually see how many the shares.

katelyn_rhoades:
Wow,

mack:
There's like an agreement. I think so you can't actually see it. But so any time I go home, I'm always like checking my analytic. I'm like Okay, How many people shared this?

katelyn_rhoades:
That is the best. Oh my God,

mack:
Yeah, I like touchdown in Chicago. I'm like Okay. Okay, let's see. Let's see what's going on.

katelyn_rhoades:
That's amazing. Yeah, I mean, that's side note. we take for granted a lot of the things we get over here in the U. S.

mack:
Yeah, there's a ton of stuff in. So Ben, my other host and I were talking about this last week because he lives in Canada,

katelyn_rhoades:
Oh my

mack:
and

katelyn_rhoades:
God,

mack:
they get so many less features in North, and I'm like surprised, because it's like right above America, the Us. And so I just like what is happening. Why don't you get any of these features? He's like. I don't know. I don't know.

katelyn_rhoades:
Funny, I get angry followers all the time that are like. This feature is not available in Canada. Like every single time I do like new feature They like, go and prove me wrong and like,

mack:
Yeah, sorry, this is the Us. only.

katelyn_rhoades:
But I got to take. I gotta take you other nomads into

mack:
Yeah,

katelyn_rhoades:
account.

mack:
the e U is. definitely. they have a lot of restrictions on things, so that shares is definitely one of them and I think it's data collection. I think that's why it. that's happening, But yeah, it's really interesting that we can't see how many people have shared a certain post of ours when it's our post.

katelyn_rhoades:
Insane. That's insane and that's

mack:
Yeah,

katelyn_rhoades:
hard for you to playing out your next content. You know

mack:
Exactly

katelyn_rhoades:
you gotta.

mack:
yes.

katelyn_rhoades:
I mean, I guess, can you at least see people liking it like? you can at least see who liked it?

mack:
Yes, so you can see the lights, you can see the saves and you can see the comments, But it's just that little share button that you can't see.

katelyn_rhoades:
Okay, Good to know something more.

mack:
Yeah, exactly. um, so right now, what is your current favorite go to when it comes to Instagram growth?

katelyn_rhoades:
Um, I hate saying this, But real reels

mack:
Yeah,

katelyn_rhoades:
are, They always perform well for me. I enjoy them. I genuinely enjoy getting in front of the camera acting a fool being funny, making people laugh. My husband. I've said this, an other podcast. He will literally noticed that I left the room and then he'll be like Where do ye go?

mack:
Oh

katelyn_rhoades:
office, and I'll be over there During my next three.

mack:
Yeah,

katelyn_rhoades:
It brings me to entertain, and every time I do it, they reach a lot of people. You know is

mack:
Hm.

katelyn_rhoades:
ltinate with a lot. Then I'm going to be getting in a flood of followers, so

mack:
Absolutely.

katelyn_rhoades:
I love them.

mack:
so where do you kind of get your inspiration for the next real that you're goin to create?

katelyn_rhoades:
Definitely. that's a good question. so I'm constantly on the appscrolling, the news feed, seeing kind of what's trending I'm also, I also get on Tik Tok, not really to post over there because I don't really like Tiktok because it scares me, but

mack:
Yeah,

katelyn_rhoades:
I just get some early trends because they always seem to to come over to Instagram later,

mack:
Yep.

katelyn_rhoades:
so we do a lot of research here. We also have a like a real membership that we do to where we try to give people the trends before they get to Saturated. So here's a side note for you guys to. if you are just constantly posting reels with trending audio, that's fine. But if that trend is well played out and you're using trending audio that like two hundred thousand people have already

mack:
Yeah,

katelyn_rhoades:
used. more than likely, your no one's going to see your real. Really, So you got to get on those trends early for them to really work for you, especially for growth. So we do a lot of manual research for our trends.

mack:
Absolutely.

katelyn_rhoades:
What about?

mack:
what are some? sorry. say that,

katelyn_rhoades:
Sorry? what about you? Do you? Are you into reels

mack:
Um, so I do them for Like my personal stuff when I am like, I have a very small personal account where I basically

katelyn_rhoades:
Same

mack:
family and

katelyn_rhoades:
same.

mack:
it's I will do like a little round up post of like, here's my month of March, Here's my month of February, and it will be. I had two of them. For some reason, I have no idea why they went viral and I was like Okay. That's cute

katelyn_rhoades:
Yes,

mack:
and it's just one of those things that you don't really for me. I just really wasn't thinking of it and I just did something like silly

katelyn_rhoades:
Okay,

mack:
And it went viral and I had done that in the past with other clients. I had a client that was a restaurant like a barb restaurant, and I made the dumbest real. I think I was like this is going to be stupid. I just need to post something today and wasn't even thinking about it. It was God. It was when the Wop song by Card B was like, really

katelyn_rhoades:
Oh my

mack:
popular

katelyn_rhoades:
god,

mack:
And they have macaroni this barbecue play. And so the macaroni and a pot part of that song, I

katelyn_rhoades:
Oh my

mack:
just

katelyn_rhoades:
god,

mack:
like overlaid it with them, like stirring the macaroni.

katelyn_rhoades:
Oh

mack:
and

katelyn_rhoades:
my God,

mack:
it went everywhere in like the Midwest.

katelyn_rhoades:
That's the best.

mack:
Ah so, and like even the radio picked it up and they were like putting it on the rate it was he. It was just really random and it was just me

katelyn_rhoades:
Yes,

mack:
going like. I don't know what to post today, so I'm just going to post this.

katelyn_rhoades:
Those are always the one for me That Go vial are the dumb ones that I don't want.

mack:
Yeah, yeah, exactly always. it's always how they go. Are the ones that you do for like three seconds or like whatever. I just need to pose something, and then the ones that you spend like ages on those. never to

katelyn_rhoades:
Be curious about us. Yes,

mack:
yeahi'mlike. I spent so much time on this and now now you're just to care about the three second one. Got it?

katelyn_rhoades:
So silly. It's so silly How the over work

mack:
Just like Yeah, especially with like what's going to hit today? Oh, it's going to be this one. Okay, cool, cool, cool. thank you so much.

katelyn_rhoades:
And you so much. Yes,

mack:
Um, man, Um, so I know you said you like to be silly

katelyn_rhoades:
Hm,

mack:
and we've talked about reels in the past on here before, So for there a lot of brands and businesses that follow us and they're like we don't want to show our faces on reels whatsoever, So for those people, either, do you have any recommendations on how to get more comfortable in front of the camera, or recommendations on how to maybe not show their face, but other ways that they can do reals.

katelyn_rhoades:
Absolutely okay. So first I would give the best. The best advice here is to try your best to get comfortable doing them. Because when people see you they just perform better. So how I tell our clients to get used to video better is to start with Instagram stories. Right, So it's kind of the same concept you're getting in front of the camera. You kind of feel like it's live. It's not. it's not really live. It's still recorded. Um, but I tell people get on there and just talk to us about your. Tell us what you're doing. So then you get a little more comfortable behind the camera. You also might get some dims, some feedback from people, and I feel like that will give you another little boost of confidence. So definitely practiced by doing stories. If you're just absolutely like No, I will never put my face on camera.

mack:
Yeah,

katelyn_rhoades:
There are temples out there like we use cambatemplates. We try to do like trendy stuff. That's like fun. That's where it gets a little harder. though, If you're using Trinity templates Like a super, you know, like straightforward Brand, My suggestion there is if you don't want your face that, maybe record your work space where some,

mack:
Yeah,

katelyn_rhoades:
at some role you know, be roles

mack:
Yep,

katelyn_rhoades:
work really good right now. By the way on Instagram, Like a year ago people didn't care about role. They just wanted funny face, lip sinking. and now like you can be as lazy as ever with

mack:
Yeah,

katelyn_rhoades:
your camera and it'll still perform.

mack:
I've been seeing a lot of because I fall a lot of travel blogs and travel bloggers, and all of them have maybe like a bee roll of like Paris, and you see like Paris streets, and then you see the If tower and it's like our top tips or like the best places to go in Paris, And it's just text overlaid a bee roll image

katelyn_rhoades:
Yep,

mack:
and then a trending sound, And that's all it is and those posts do so well

katelyn_rhoades:
They do. well. Yeah, I've even had some where I just do like, like a mem or something with some text overlay and they've gotten like millions of views and like Okay if I'm ever feeling I'm gonna

mack:
Exactly

katelyn_rhoades:
temple it. Yeah,

mack:
absolutely. I mean, why not like. I think the biggest thing is everybody is so worried about like posting too much and I think you just need to experiment and give it a go. And sometimes it works. sometimes it doesn't, but at least you know then what content is actually going to work for you in the future?

katelyn_rhoades:
Yeah, I'm always testing things, and even when I still have a journal that I'll write like the time and stamp of when I posted something just to see how it performed based on like the analytic from Instagram, and they're always night and day too, of like what's what performs

mack:
Yeah,

katelyn_rhoades:
in my journal. Verses, what the analytic said,

mack:
Uh,

katelyn_rhoades:
So always got

mack:
uh,

katelyn_rhoades:
to be testing and you need to be open mind.

mack:
Yeah, I think a big thing to is just setting your expectations because I know somebody who like, Oh, I'm going to use this trending sound. It's going to go Vira, like I'm goin a get millions of followers and millions of views And it's like set your expectations to fail, because it might not always hit like a. Just because one post or one real got a million views. It doesn't mean that the next one is going to perform as well.

katelyn_rhoades:
Yeah, yeah, I like that setting your expectations your mind set. That can probably help you with your confidence, too.

mack:
Yes, absolutely, um, and then a big thing. Another big thing is where for you, I know we were talking about C, T, s and things like that.

katelyn_rhoades:
Hm.

mack:
Um, what kind of C. T, S do you think are the best when it comes to actually getting people to follow through?

katelyn_rhoades:
Urgency, creating some type of urgency with your c. T. a Um, you know, so like for example, my membership right now, I keep going back and forth if I should close the doors and just make it something that they can only get at a certain time to join,

mack:
M.

katelyn_rhoades:
Because I have read studies, I've read blog, and they all say Like urgency is where what makes people take action, So that's probably Yeah. My answer is going to be urgency here. Like time specific. Got to get it by this Ime or it's gone. People feel like pomo. They got to do it. Yeah,

mack:
Yeah, that's a good point. I was following somebody recently who has a membership and they were like we're only opening the doors from this time to this time

katelyn_rhoades:
Hey,

mack:
and you have to get in now. And I saw like all these different comments under her post where I was like, Oh God, let me do this. I'm gonna do this so that's a really good point.

katelyn_rhoades:
I would really love to see like the numbers with a membership that's open all the time, versus of membership that just opens, you know a couple times a year, and just see what the numbers are for them. as far as like how much the revenue?

mack:
Yeah, I definitely, I had a client in the past who she did coaching

katelyn_rhoades:
Okay,

mack:
and she only opened it twice a year, and because she did have it open all year around previously and then she did it twice a year, and got the best clients and and more people wanting to be on the weight list. So her weight list, her leadlisst was a lot bigger,

katelyn_rhoades:
Oh,

mack:
and so like the next year she would reach out to them and so

katelyn_rhoades:
When

mack:
she would

katelyn_rhoades:
all?

mack:
always sell out.

katelyn_rhoades:
okay,

mack:
So that's there You go.

katelyn_rhoades:
Okay, I'm alone. You just taught me so

mack:
Top tips.

katelyn_rhoades:
Gosh, we should tell this podcast

mack:
There we go. Um, So you help a lot of small businesses with their social media accounts. What is one of the biggest things that you've noticed when it comes to small businesses what they do wrong, and they're not focusing enough on when it comes before you take over their social media.

katelyn_rhoades:
Story telling and they

mack:
M.

katelyn_rhoades:
don't know how to story tell. They just sell Clel. so one of our biggest likedifferentiators from other agencies is that we want to tell your brains story in your brain's voice. You know, we try to bring things to life as a story verses, just shoving stuff, and that we still even argue. like not argue, but like we'll have monthly calls with these clients and they just they have a hard time wrapping their head around

mack:
Yep,

katelyn_rhoades:
so Media and story telling and so people. I truly believe in my heart that people buy from you because of who you are. Not because of your product or your service.

mack:
A hundred percent.

katelyn_rhoades:
There's so much business to go around, so you have to different, differentiate yourself by telling your story who you are. What do you like? You know? what do you support? So I think that's that's their biggest issue Is just not being able to tell their story and not really even knowing like what is, and another one is, people with their beat. Like the small things, but like your Instagram bio again,

mack:
Yeah,

katelyn_rhoades:
comes to story telling like you have to really kind of tone in on the Wa. when where Y? I think that we learned from great school to tell your story the right way.

mack:
Yeah, that's a really good point because I mean, obviously every single market is saturated with different things, so restaurants are saturated with a lot of Italian restaurants or barbecue restaurants or things like that, and you go to one specific one because there is either a story behind it or there's a like you had a really good waitress or waiter like

katelyn_rhoades:
Yes,

mack:
there's something that keeps you going back to that certain place And that's how it is with social media. Like making sure that these people are going back to you. Becaus Of the story you tell because of the post that you do, because you're engaging your connecting with them.

katelyn_rhoades:
Yes, connecting, Yes, connection, social

mack:
Yeah,

katelyn_rhoades:
and selling point. All in all those key words,

mack:
Well, especially, and because it's funny that you said that you don't really like Tiktok, because I'm kind of in the same mind set. I'm on it quite often, but mainly for looking for future trends or things that. there's a lot of social media news on there that people do. So I like to follow those people,

katelyn_rhoades:
M.

mack:
but I don't feel like there's a good community on Tik Tok, or you can't really build a community on Tiktok,

katelyn_rhoades:
Yes,

mack:
at?

katelyn_rhoades:
that's why I don't feel

mack:
Yeah,

katelyn_rhoades:
over there

mack:
No, I just like I don't, because you can comment on these people's stories, but it doesn't feel like a lot of people are actually engaging as much as people engage with Instagram. And you can't dem as well as you can on Instagram. And I just feel like there's a disconnect

katelyn_rhoades:
Very definitely,

mack:
and so I just I love Instagram for that reason.

katelyn_rhoades:
And it's almost like every time you know, they're always just delivering. If your stuff is getting delivered to the four you page. It's like your audience that you already have, may or may not even see your stuff.

mack:
Yeah,

katelyn_rhoades:
You're right.

mack:
yeah,

katelyn_rhoades:
Yeah,

mack:
I don't follow anybody on Tik Tok, which is really funny.

katelyn_rhoades:
Okay,

mack:
I on only have a for U page and I think well, I think I follow like two people when I first got it, as I was like. Oh, you should follow people in here and then I never go to my following feed. I only go on my four page.

katelyn_rhoades:
Yeah,

mack:
Yeah,

katelyn_rhoades:
because it's almost

mack:
it's just

katelyn_rhoades:
like

mack:
very sorry.

katelyn_rhoades:
it's so weird. It's so weird.

mack:
Yeah, um, well, I think that was like pretty much all the questions that I had Very easy to talk to you. And just like all the little questions that we get consistently is just about like I said, C, T, s, and how to grow currently on Instagram, Because everybody is feeling just very stagnant at the moment and it's feeling like what's going to happen next. Obviously Instagram are saying that there, adding like making images like more prominent again, but we'll see.

katelyn_rhoades:
Ah, we'll see right now.

mack:
Yeah. exactly

katelyn_rhoades:
I have seen better. I have seen better analytic from care of cells now versus like six months ago.

mack:
Yeah,

katelyn_rhoades:
So I think

mack:
fingers crossed.

katelyn_rhoades:
definitely people. Here's my biggest take way for you guys Today is don't focus on one one specific thing for Instagram. Like you need a well rounded strategy where your test you are using and testing all of their different features. Don't just

mack:
Absolutely.

katelyn_rhoades:
reels, Don't just rely on cars Else. Be sure you can use them. utilize all of them correctly.

mack:
Yeah. I think that's a great tip. I feel like people are either only just doing reals right now

katelyn_rhoades:
Hm

mack:
and well, that's fine and maybe you're going to get people, and it doesn't mean that people are actually going to stay for your content. So definitely experiment and try all.

katelyn_rhoades:
Experiment Perim,

mack:
Would you like to promote anything today?

katelyn_rhoades:
Yeah, you know, if I'd love for you guys to join me in my membership. it's called the I G Growth plus membership. We send you three to four real prompts per week with the caption Because I told you, story telling is super important to me, the trending audio examples for your specific industry, And then we also have like trendycamba temples in there, like for real,

mack:
Oh,

katelyn_rhoades:
and trainings every month in a private face book group, So you can ask me questions, because it's really nice to have an expert on your side.

mack:
Absolutely well, I will add all that in the show notes, and I'll add your Instagram, and everything that wherever people can find you. I will add all that in the show notes. But thank you so much for joining.

katelyn_rhoades:
Oh my God, this was so fun. If you ever want to do it again, let me know,

mack:
Yes, please, all right

katelyn_rhoades:
Okay?

mack:
by.